Thursday, May 16, 2019

GuitarCenter - SemRush SEO Case Study

I talk and work with all different sized companies, from large well established Fortune 2000 companies to new small startups.
My company works on improving or creating their websites, SEO, custom software, and Conversion Optimization, etc.

In this case study we will look at the SEO results for a big and successful company GuitarCenter.com

I like many of the SEO Tools on the market, one of the best ones is SemRush.com, please see the SemRush screen shot for GuitarCenter.com organic SEO rankings below.


If you are trying to learn about SEO best practices this is a good example to study. If you are a smaller company, please do not worry you can have some good SEO results without having 20 million backlinks like GuitarCenter.com has. Unless you are competing against GuitarCenter.com then it can be quite difficult. This is also true for small businesses that try to compete against Amazon.com. 
Unfortunately for smaller businesses Amazon keeps expanding the types of products it sells and Amazon does put some smaller companies out of business. I advise smaller companies to find unique products and services that the big Internet giants are not currently selling, or offer special custom services that the big companies do not currently offer. It is not easy to do, yet it is possible and I see examples of this on the Internet.


Now let's look at more screenshots of GuitarCenter.com using the SEMrush SEO tools.


Tuesday, May 07, 2019

Why Search Engine Optimization (SEO) is more Important than ever to the success and growth of Your Business

Learn some of the reasons your business should invest more money into Search Engine Optimization (SEO).


Search Share and Searcher Behavior
Most Internet searchers skip the paid Internet advertisements and look at the #1 natural/organic listing. This is proven by many scientific eyetracking maps of where "searchers" eyes focus on when using a search engine or look at website content.

Also if you ask people, most will explain that they skip the paid Internet ads and look at the top organic listing. This if true for both Google and Bing searches.
On average, 82 percent of people searching skip the paid ads and look at the #1 natural listing.

So why do businesses spend a much higher dollar amount on paid search and not on organic SEO efforts?

Organic Search Traffic
SEO traffic has no cost per click and can provide a better ROI – higher than other marketing methods. 

Structure and Conversion Rates 
Proper SEO helps organize your website and makes it easier for your visitors to navigate your website and to make a purchase from your business.

Brand Enhancement 
SEO success secures your brand and gives your brand more credibility then paid search ads. Your brand gains more trust from natural/organic search results.

Conversion of Web Traffic to Online Purchases
SEO traffic converts better than other channels due to the fact that top search engine rankings convey trust from the search engines. Have some fun and ask your prospects and friends what does it mean if Google ranks your website #1?

Many people believe that Google has a team of humans that decide what website should be #1 based on which company offers the best products and services. 

Channel Synergy
Your other marketing efforts create market demand for people/prospects to query the search engine for products and services such as yours. If your website is not at the top of the organic search results in order to collect the demand you spent money creating, than your competitors will collect it.

Monday, May 06, 2019

SEO Process Overview



The Search Engine Optimization (SEO) process is an ongoing continuing process that we perform every day for our clients. It is possible to become very successful with top natural/organic SEO rankings, as most (68% to 90%) searchers skip the paid ads. This large range is highly keyword dependent, e.g. if someone is searching for "buy refrigerator" vs. "what is George Washington's birthday". People searching to buy a new refrigerator have a slightly higher probability of clicking on a paid Google Ad, then someone searching for George Washington's birthday.
The other major benefit of natural or organic #1 rankings is you do not have to pay per click.  Google Adwords can run as high as $182+ per click for highly competitive keyword phrases.
We recommend for our clients to use both Google paid Adwords and natural SEO methodologies to increase web site traffic and improve the quality of traffic you receive.

It is very important to stay with SEO methodologies long term in order to achieve the desired results.  If you stop this process your web traffic and rankings will drop, and it may be difficult to recover previous top rankings.
You can not turn natural SEO on and off like you can for Google Adwords.
Also website owners that jump around from SEO Company to SEO Company are in danger of being penalized by Google.
Google is very complex and secret so no one can claim to be 100% accurate as to why Google makes the decisions it does.  However we do know that Google has many different types of penalties some of which are manual and some of which are automated via advanced software algorithms.
The quality of your backlinks and the longer your backlinks are aged, make up major factors in the Google software ranking algorithms.  Please remember if you lose important authoritative backlinks, then you must start the aging process over from the starting line.  Besides losing PageRank, this also brings suspicion from Google, and you do not want that to happen.  Google detects all these changes looking for unnatural suspicious activities.

Tuesday, March 12, 2019

SEO Link Building Service

SEO Link Building Service and Strategies
We receive thousands of phone calls, emails, link building questions and listing requests every year about SEO and link building techniques. Eighty percent or more of the people contacting us have terribly wrong ideas about what works and what is important for outstanding results in the major search engines. Below are details, samples, and history of people contacting us with their requirements. Hopefully, you will find useful SEO information that will help your company grow and increase your profits.

Many people phone our company saying, "I need low cost SEO, low quality backlinks, and tons of cheap links."

I respond, "Why?".... They say, "I want to out rank my competitors."
They think it is a pure numbers game, all links are equal and you get more and you win.  This is the wrong link building strategy, and these "cheap low quality techniques" will cause your website to be penalized by Google.

These people want fast outstanding results; they want to be #1 for competitive keyword phrases in 1-5 months.  Most people still do not understand that Google has penalized almost all of these cheap, crappy links and many people still do not even realize to vary their anchor text.  So the fastest way to be penalized by Google is to put up 1000+ low quality links on crappy websites and low quality Directories. 
Important Note: "If every url passes a review, the directory gets closer to just a list of links or a free-for-all link site." - Matt Cutts of Google

Then use the exact same anchor text for all these poor quality backlinks. People who do this might as well just email Google and say "please penalize my site, I am a dumb-ass and I deserve to be penalized."

You need and want to be on Top Quality Sites and Directories.





Monday, March 11, 2019

Big Brother China is watching everyone - Exposing China's Digital Dystopian Dictatorship

"Utopian" describes a society that's conceived to be perfect. 
"Dystopian" is the exact opposite — it describes an imaginary society that is as dehumanizing and as unpleasant as possible. George Orwell's "Animal Farm," for example, describes a dystopian society in which Napoleon, a pig, represents Joseph Stalin in a farmyard satire on Stalinist Russia and how power corrupts.

dystopian - Dictionary Definition : Vocabulary.com

https://www.vocabulary.com/dictionary/dystopian


Sunday, March 10, 2019

Schengen Area Countries Pros and Cons - The Schengen Agreement needs to be updated and changed

Schengen Area Countries Pros and Cons for visitors / travelers
By Bill Kirk

What is the Schengen Agreement?

There are only pros for the EU member states as a tourist, however there are many cons for tourists from all other countries, e.g. Canada, USA, Mexico, Russia, China, Japan, etc.

The Schengen Agreement needs to be updated and changed. Croatia would be making a big mistake if they join Schengen, if they do join it would dramatically harm tourism to Croatia. Many USA citizens and people from other non-Schengen countries that are tourists spending a lot of money in Europe, and are tourists on longer trips to Europe need to go to non-Schengen countries because of the stupid 90 day limit imposed by the outdated, vague and silly Schengen rules. So these USA tourists go to Croatia for 90 days after spending 90 days in the Schengen countries. If Croatia joins Schengen it will harm tourism to Croatia, as Americans and tourists from other countries would not be allowed to visit Croatia if their 90 days in Schengen countries has expired.

Originally, the Schengen treaties and the rules adopted under them operated independently from the European Union.
Schengen is now a core part of EU law, and all EU member states without an opt-out which have not already joined the Schengen Area are legally obliged to do so when technical requirements have been met.
The Schengen Agreement needs to increase the 90 day limit to 180 or 360 days. This 90 limit is harming tourism in all the Schengen countries. Some tourists would like to stay 90 days in each Schengen country. So if I wanted to take a huge amount of money and stay at fancy 5 star hotels in 20 different Schengen countries for 60-90 days in each country, think about how such tourism money is lost for Europe.

The European Union (EU) should update and change the current Schengen Agreement as these terrible rules have already lost billions of tourism Euros ($$$) for all EU member countries. 

There are other problems with the Schengen Agreement and it is not working as designed. Please watch the video below to see what I mean.

Thursday, March 07, 2019

How to Hire a Commission Based Sales Force

HTPcompany.com is growing very rapidly and we need to hire great sales people to help us handle our fantastic surge in new business and prospects.

HTPcompany.com offers a lucrative sales compensation plan to qualified candidates.
We implement a different business model than other Internet advertising and SEO companies. Our sales people are also client service managers. So you will sell and after the sale you will also be the client service manager. You will work with our technical staff to ensure that all client needs are met and exceeded. We have an outstanding reputation as one of the best SEO, Software Development, Internet Advertising and Web Design companies globally.
We need great sales people all over the world and in every country.

It is okay if you do not have any SEO sales experience, however you must have successful experience selling some type of products and services. If you are interested please send your resume directly to me.

Tuesday, March 05, 2019

List of Directory Submission Sites That Google Likes

We will make it easy for you to submit, then have your website approved and listed in 5 top quality Directories. This includes all the work and time to properly submit your website, plus all Directory fees. This is a non-refundable one time charge.
Please click on the "Buy Now" button below.

Email tomforrest@htpcompany.com or phone 805.807.4645 with any questions.





By Tom Forrest
List of Directory Submission Sites.
List of directories that Google likes and that follow Google Guidelines.

Google has cracked down on web directories that violate Google guidelines.  You should not place your website on any free and low quality directories or websites, you need fewer directory listings with better quality in order to be successful with Google and Bing. Please read the following new article about effective SEO Link Building to learn more.

So I decided I should give people a list of Internet directories that Google thinks are valid and that if you obtained a listing from these directories it would help you with direct traffic generation and also as a "good" backlink as far as Google is concerned. The Directories below are valuable worldwide and businesses from all countries should consider submitting their website to these top quality Directories.

1.     http://www.AllBusinessNow.com
2.     http://www.Clasione.com
3.     http://vlib.org
4.     https://www.pickNbuy.com
5.     http://www.CybrHome.com
6.     http://www.seekon.info
7.     http://www.jasminedirectory.com
8.     http://www.botw.org
9.     http://www.stpt.com
10.   http://MedicalHealthSites.com
11.   http://www.HealthFitnessNutrition.org
12.   http://www.nlm.nih.gov/medlineplus
13.   http://www.SearchPure.org
14.   http://www.AliveDirectory.com


Please see comments below from Matt Cutts of Google on what to consider when submitting to a Directory.
I see many articles that give incorrect SEO information and promote "free directory sites" (low quality), and it is important to study what Google has previously stated. Please understand that Google has penalized many sites for not following the Google guidelines.

When considering submitting to a directory, I’d ask questions like:
- Does the directory reject urls?
If every url passes a review, the directory gets closer to just a list of links or a free-for-all link site.
- What is the quality of urls in the directory?
Suppose a site rejects 25% of submissions, but the urls that are accepted/listed are still quite low-quality or spammy. That doesn’t speak well to the quality of the directory.
- If there is a fee, what’s the purpose of the fee?
For a high-quality directory, the fee is primarily for the time/effort for someone to do a genuine evaluation of a url.
Matt Cutts, Google     

Wednesday, January 02, 2019

There are 7000 languages around the world, How language shapes the way we think

We are losing languages around the world at the rate of one lost language a week. The lady in the video believes this is a bad thing and I do not understand why. It makes sense to me that there should be less languages needed and used over time as technology continues to make the world a smaller place.
Then I wonder if we will have less countries over time, however I think this question is very different then how many languages we need. Because people need and want to communicate, however for political and economic reasons there is less motivation to have fewer countries in the world. Also I think the Netherlands is a good example of the future, where people may speak a native more obscure language (Dutch) and also speak English as their international language of choice. I have seen people from different countries that all have different native languages e.g. Spanish, Chinese, Russian, etc. all communicate just fine using English.  
Mandarin is the most widely spoken language in the world, because China has the most people. Over a billion people speak Mandarin, yet only 1% of Chinese people speak English.
Spanish is the second most widely spoken language on earth.

Only 13% of the people in the world are fluent at 3 languages and the term for this is trilingual. However if you can speak 5 or more languages fluently you are not only most likely a genius you are known as a Polyglot. Only 1% of the world's population is fluent and can communicate in 5 languages, I have only ever met one person who could do this and he was definitely a genius. He was a medical professor that made a lot of money investing in the stock market and he lived in Monaco. He was also famous for his medical inventions.
Please click on "Read more" to see the video.

Tuesday, January 01, 2019

Explaining how oceans, seas, gulfs, straits, coves, and bays, etc. are different

Australia is an excellent example to use when explaining what the differences are between oceans, seas, straits, gulfs, and even what a bight is.


Conan Announces His Trip To Japan


Authoritarianism: Last Week Tonight with John Oliver


Why Links Are So Important to the Internet


I Did Not Invent the Internet, However the Man Who Did Links to My Blog

History of the Internet and Leonard Kleinrock one of the Fathers of the Internet


I will show you an example of "good merit based" link building that Google likes.
About the best backlink you could obtain in the software, Internet and SEO industry would be a link from a prestigious university, from a top expert and a famous award winning distinguished person, e.g. the father of the Internet.

Please click here, then click on the #3 video listed on the webpage and see where it links you to.


The following is an excellent article and basic overview of links and why they are so important to the web.
The importance of building high-quality links has never been higher. The need to understand and implement high-quality campaigns is essential if you're going to compete and thrive online, and that isn't going to change any time soon. This guide is designed to get you going quickly and in the right direction.

Powerful backlinks are still by far the most important factor in the Google algorithms and they will continue to be because there is science behind this.

The reason search engines will most likely never change this is that this methodology works great, and no other technique works better. Why Do you think Google named it PageRank?

 Link Building

The people that tell you links are not important any longer are totally incorrect and you should never listen to them.
I am not sure how I can make this point any clearer.

For more advanced information and training about link building or for help, please email TomForrest@HTPcompany.com
I suggest you also read:

What's the best thing that you can do for your brain today? Exercise.