Friday, November 15, 2019

Saturday, November 09, 2019

Why Search Engine Optimization (SEO) is more Important than ever to the success and growth of Your Business

Learn some of the reasons your business should invest more money into Search Engine Optimization (SEO).


Search Share and Searcher Behavior
Most Internet searchers skip the paid Internet advertisements and look at the #1 natural/organic listing. This is proven by many scientific eyetracking maps of where "searchers" eyes focus on when using a search engine or look at website content.

Also if you ask people, most will explain that they skip the paid Internet ads and look at the top organic listing. This if true for both Google and Bing searches.
On average, 82 percent of people searching skip the paid ads and look at the #1 natural listing.

So why do businesses spend a much higher dollar amount on paid search and not on organic SEO efforts?

Organic Search Traffic
SEO traffic has no cost per click and can provide a better ROI – higher than other marketing methods.


Friday, November 08, 2019

SEO Process Overview



The Search Engine Optimization (SEO) process is an ongoing continuing process that we perform every day for our clients. It is possible to become very successful with top natural/organic SEO rankings, as most (68% to 90%) searchers skip the paid ads. This large range is highly keyword dependent, e.g. if someone is searching for "buy refrigerator" vs. "what is George Washington's birthday". People searching to buy a new refrigerator have a slightly higher probability of clicking on a paid Google Ad, then someone searching for George Washington's birthday.
The other major benefit of natural or organic #1 rankings is you do not have to pay per click.  Google Adwords can run as high as $182+ per click for highly competitive keyword phrases.
We recommend for our clients to use both Google paid Adwords and natural SEO methodologies to increase web site traffic and improve the quality of traffic you receive.

It is very important to stay with SEO methodologies long term in order to achieve the desired results.  If you stop this process your web traffic and rankings will drop, and it may be difficult to recover previous top rankings.
You can not turn natural SEO on and off like you can for Google Adwords.
Also website owners that jump around from SEO Company to SEO Company are in danger of being penalized by Google.
Google is very complex and secret so no one can claim to be 100% accurate as to why Google makes the decisions it does.  However we do know that Google has many different types of penalties some of which are manual and some of which are automated via advanced software algorithms.
The quality of your backlinks and the longer your backlinks are aged, make up major factors in the Google software ranking algorithms.  Please remember if you lose important authoritative backlinks, then you must start the aging process over from the starting line.  Besides losing PageRank, this also brings suspicion from Google, and you do not want that to happen.  Google detects all these changes looking for unnatural suspicious activities.

Wednesday, October 16, 2019

Reviews of Online Systems, e.g. AirBnb, Square.com, Care.com and other companies


I am researching online transaction based systems with "software dashboards". Besides the software I am testing the customer service, and the amount of money a "user" could earn or save.
We spend more time everyday logging into systems to live our personal and business lives.
Everyday I use Amazon, Google, Netflix, Blogger, PayPal etc. 
So far the worst of my experiences has been with Square.com.

I often wonder how these companies have been so successful with poor to terrible customer service. It just shows how huge the demand is for services like this, with new ones popping up almost daily.

I dropped using AirBnb and only use VRBO now. My entire family and friends feel the same way.

Currently I am researching and trying to use Care.com.
Unfortunately my user experience so far has been very disappointing and a waste of my time. 
From my experience trying to use Care.com, I find them incompetent, unhelpful, rude and useless. In fact their customer support department causes people problems instead of helping. On a scale of 1 to 100, I give Square.com a 6 and Care.com a 11. Both companies are managed poorly however in different ways. PayPal has made significant improvements in customer service and also in fixing defects in their software. I give PayPal a score of 68.

Wednesday, October 09, 2019

Saturday, October 05, 2019

SEO Link Building Service

SEO Link Building Service and Strategies
We receive thousands of phone calls, emails, link building questions and listing requests every year about SEO and link building techniques. Eighty percent or more of the people contacting us have terribly wrong ideas about what works and what is important for outstanding results in the major search engines. Below are details, samples, and history of people contacting us with their requirements. Hopefully, you will find useful SEO information that will help your company grow and increase your profits.

Many people phone our company saying, "I need low cost SEO, low quality backlinks, and tons of cheap links."

I respond, "Why?".... They say, "I want to out rank my competitors."
They think it is a pure numbers game, all links are equal and you get more and you win.  This is the wrong link building strategy, and these "cheap low quality techniques" will cause your website to be penalized by Google.

These people want fast outstanding results; they want to be #1 for competitive keyword phrases in 1-5 months.  Most people still do not understand that Google has penalized almost all of these cheap, crappy links and many people still do not even realize to vary their anchor text.  So the fastest way to be penalized by Google is to put up 1000+ low quality links on crappy websites and low quality Directories. 
Important Note: "If every url passes a review, the directory gets closer to just a list of links or a free-for-all link site." - Matt Cutts of Google

Then use the exact same anchor text for all these poor quality backlinks. People who do this might as well just email Google and say "please penalize my site, I am a dumb-ass and I deserve to be penalized."

You need and want to be on Top Quality Sites and Directories.





Tuesday, September 10, 2019

Should Google be worried about new antitrust probes? Do we need new regulations for Google?

It is very interesting that after all the recent government probes Google has decided to stop unfairly censoring my content.

I still leave up the links talking about unfair Google censorship, as it appears to be a cat and mouse game with Google.
Unfortunately I am the mouse in this case, and Google is the evil cat that can destroy me at any moment.

Before Google was exposed for Blacklists and unfairly censoring content, they were unfairly censoring my content for the last four years. However the censorship would go off for a while if I complained to Google, then it would come back. That is why I say "unfair censorship" by Google can be a problem one day, then Google fixes the unfair censorship, then in a few days or months the unfair censorship returns.

So I think it is best for the FTC to put new regulations on Google, as Google cannot be trusted to regulate themselves.


Tuesday, September 03, 2019

How to set-up A/B testing for Google Ads

Google is always updating the control panel for Google Ads. So some things can be different even if the training video is only 6-12 months old.

Below is a very good training video about setting up A/B testing for Google Ads.


Sunday, September 01, 2019

Why Link Building is the Most Important SEO Ranking Factor, and Why You Still Want and Need to Perform Great On-Site Optimization



Rand Fishkin is a very smart person and one of the top SEO experts in the world.
However I want to offer some important SEO advice before you watch the video below.
Please understand that good merit based link building is by far the #1 ranking factor in SEO.

You can separate SEO into two main categories.
1. On-site SEO - e.g. what you do on your web pages. There is a finite (limited) number of ranking points that you can obtain for good on-site optimization.
2. Off-site SEO - e.g. Link Building, who links to your web pages. There is an infinite (unlimited) number of ranking points that you can obtain from great link building. So a site with superior link building can and will outrank a perfectly on-site optimized website.

This is a good thing and there is science behind this and also why Google created the term and concept of PageRank. This is why Google grew so fast and why their search results are superior to their competitors.

If you do a fantastic job of on-site optimization you will also need less high quality backlinks. It also will help you if you have wonderful SEO Tools to use for both on-site optimization and for off-site optimization.



Wednesday, August 21, 2019

How to create a great brand name

For new and existing businesses it is important to think about a "brand name". This video is a concise and useful presentation to think about when considering your companies brand name. 
In rare cases like Google it may not matter that much. Many experts would claim that the brand name Google was not such a wise choice, however if your company becomes the most financially successful company in the history of business like Google is, perhaps your brand name choice is not as important.
However for 99% of businesses the creation and marketing of your brand name is extremely important for long term success.  

Saturday, August 17, 2019

GuitarCenter - SemRush SEO Case Study


I talk and work with all different sized companies, from large well established Fortune 2000 companies to new small startups.
My company works on improving or creating their websites, SEO, custom software, and Conversion Optimization, etc.

In this case study we will look at the SEO results for a big and successful company GuitarCenter.com

I like many of the SEO Tools on the market, one of the best ones is SemRush.com, please see the SemRush screen shot for GuitarCenter.com organic SEO rankings below.


If you are trying to learn about SEO best practices this is a good example to study. If you are a smaller company, please do not worry you can have some good SEO results without having 20 million backlinks like GuitarCenter.com has. Unless you are competing against GuitarCenter.com then it can be quite difficult. This is also true for small businesses that try to compete against Amazon.com. 
Unfortunately for smaller businesses Amazon keeps expanding the types of products it sells and Amazon does put some smaller companies out of business. I advise smaller companies to find unique products and services that the big Internet giants are not currently selling, or offer special custom services that the big companies do not currently offer. It is not easy to do, yet it is possible and I see examples of this on the Internet.


Now let's look at more screenshots of GuitarCenter.com using the SEMrush SEO tools.



Thursday, August 15, 2019

See a real Google "blacklist", Google claims under oath that they do not have any "blacklists"

In the video of the Google senior software engineer (please see the next article below), it shows a real Google "blacklist".

Google has stated under oath that these "blacklists" do not exist.

Please see the graphic below.
I am not an attorney, however I think that we need new laws and regulations to prevent Google from creating these evil blacklists.
Google needs to be regulated and punished for creating blacklists.


Wednesday, August 14, 2019

Is Google misleading and lying? Why is the FTC asleep at the wheel?

 Why is the Federal Trade Commission not investigating Google?

Since I am a first-hand witness and ongoing victim of Google's unfair censorship, I know that Google can be a very evil company.
I am surprised that the leadership (CEO) of  Google is not doing more to admit and stop the unfair bias and the evil, inappropriate censorship at Google. Instead Google is just trying to hide the truth. E.g. Why is Google unfairly censoring Project Veritas and their videos of Google employees telling the truth about what really happens inside Google?
Please forward this article and link to the Google employee's video exposing the facts about what Google is really doing. E.g. how Google is trying to control people's thoughts by inappropriately censoring content and unfairly manipulating Google search results. 

Is this the USA or North Korea?
FTC and Department of Justice, please wake up and protect the American people from evil Google. 
People talk about Russia trying to influence our elections, the real danger is coming from Google. We need to stop and expose the "blacklists" of people that Google is unfairly censoring.

Google will unfairly censor this article and many other articles that challenge Google's integrity. I have been following this Project Veritas Google investigation and all citizens of the USA need to know the facts.
So far two senior Google software engineers have made very disturbing videos about what is really going on inside of Google. 
Please watch the Google ex-software engineer's video below.

Why is the US Department of Justice and the Federal Trade Commission not making an investigation of Google?
Google is lying to Congress and the American people.




Tuesday, August 13, 2019

Brett Kavanaugh is a liar and he should NOT be on the USA Supreme Court, he should be charged with perjury, because he lied under oath

I wrote the article below on 10-4-18 and Google has unfairly censored my article.



I am generally not a fan of CNN and I do not always agree with Don Lemon. It is funny to me because Don Lemon claims he is an Independent and not a Democrat or Republican, which is a joke to me because I have watched him since he has been on CNN and I have never seen him support a Republican party position.
Don Lemon seems to always agree with the Democrats, plus he dislikes President Trump. We do not have many "real" Journalists any more, I am more of a journalist then most of the people on CNN. Then you have Fox news which is biased the other way and only supports Republican policies. It is very frustrating for people like me that truly are not affiliated with any political party. 

Tuesday, August 06, 2019

Excerpts from Last Man Standing - TV show


List of Directory Submission Sites - the best Directories

We will make it easy for you to submit, then have your website approved and listed in 5 of the top quality Directories listed below. This includes all the work and time to properly submit your website, plus all Directory fees. This is a non-refundable one time charge.
Please click on the "Buy Now" button below.

Email tomforrest@htpcompany.com or phone 805.807.4645 with any questions.





By Tom Forrest
List of Directory Submission Sites.
List of directories that Google likes and that follow Google Guidelines.

Google has cracked down on web directories that violate Google guidelines.  You should not place your website on any free and low quality directories or websites, you need fewer directory listings with better quality in order to be successful with Google and Bing. Please read the following new article about effective SEO Link Building to learn more.

So I decided I should give people a list of Internet directories that Google thinks are valid and that if you obtained a listing from these directories it would help you with direct traffic generation and also as a "good" backlink as far as Google is concerned. The Directories below are valuable worldwide and businesses from all countries should consider submitting their website to these top quality Directories.

1.     http://www.AllBusinessNow.com
2.     http://www.Clasione.com
3.     http://vlib.org
4.     https://www.pickNbuy.com
5.     http://www.CybrHome.com
6.     http://www.seekon.info
7.     http://www.jasminedirectory.com
8.     http://www.botw.org
9.     http://www.stpt.com
10.   http://MedicalHealthSites.com
11.   http://www.HealthFitnessNutrition.org
12.   http://www.nlm.nih.gov/medlineplus
13.   http://www.SearchPure.org
14.   http://www.AliveDirectory.com


Please see comments below from Matt Cutts of Google on what to consider when submitting to a Directory.
I see many articles that give incorrect SEO information and promote "free directory sites" (low quality), and it is important to study what Google has previously stated. Please understand that Google has penalized many sites for not following the Google guidelines.

When considering submitting to a directory, I’d ask questions like:
- Does the directory reject urls?
If every url passes a review, the directory gets closer to just a list of links or a free-for-all link site.
- What is the quality of urls in the directory?
Suppose a site rejects 25% of submissions, but the urls that are accepted/listed are still quite low-quality or spammy. That doesn’t speak well to the quality of the directory.
- If there is a fee, what’s the purpose of the fee?
For a high-quality directory, the fee is primarily for the time/effort for someone to do a genuine evaluation of a url.
Matt Cutts, Google     

Wednesday, July 17, 2019

Why Square.com Sucks - Review - Do NOT Sign up with Lame and Defective Square.com

Square.com Review

To: press@squareup.com
Cc: Tom Forrest 

Subject: Reviews of Square.com
Importance: High

Hello,

Square.com is terrible and extremely rude. We have been billing the same clients on credit cards for 15 years with zero chargebacks or problems. HTP Company has excellent reviews and zero problems in 15+ years, so we decided to try Square.com.
If you feel like a dinosaur using an old fashioned "credit card processor", be careful if you want to try a newer service like Square.com.

Square.com Stinks, they just deactivated our account for no reason and we have learned that this is caused by some incompetent employees at Square that think it is okay to just cut people off and not even talk with them.

Guess what, now we are going to write several negative articles about Square.com and explain why businesses should use the superior competitors of Square.com.

This just shows how when a company gets too big, they can lose their common sense and do very STUPID things like this.
Our billings are 100% safe and we have not had any problems since we signed up with Square until now.

We will start publishing negative articles about Square on many high traffic sites.
We have access to over 120,000+ high quality sites for publishing.

Also we will write articles explaining why Square.com competitors are better for small businesses, and why people should not to sign up with lame and defective Square.com

Have a nice day.

Best regards,

805.807.4645
www.HTPcompany.com 


Sent: Friday, March 9, 2018 11:50 AM

Hi Tom,

I researched why Square does this and found that they do it because they feel the activity in the account is risky.  What I read stated that Square will not talk with non-customers and they deem you to be a non-customer once they permanently deactivate your account.  I think it would be a waste of time trying to contact them.

Thursday, June 27, 2019

Project Veritas has Exposed Evil Censorship at Google, How Google is trying to control your thoughts


(New York City) — Project Veritas has released a new report on Google which includes undercover video of a Google Employee, leaked documents, and testimony from a Google insider.  The report appears to show Google’s plans to affect the outcome of the 2020 elections and “prevent” the next “Trump situation.”

https://www.projectveritas.com/2019/06/24/insider-blows-whistle-exec-reveals-google-plan-to-prevent-trump-situation-in-2020-on-hidden-cam/

Google is unfairly censoring Project Veritas and has removed this video from YouTube. If you want to see the undercover video busting Google you need to click on the link above.

Tuesday, June 18, 2019

Big Brother China is watching everyone - Exposing China's Digital Dystopian Dictatorship

"Utopian" describes a society that's conceived to be perfect. 
"Dystopian" is the exact opposite — it describes an imaginary society that is as dehumanizing and as unpleasant as possible. George Orwell's "Animal Farm," for example, describes a dystopian society in which Napoleon, a pig, represents Joseph Stalin in a farmyard satire on Stalinist Russia and how power corrupts.

dystopian - Dictionary Definition : Vocabulary.com

https://www.vocabulary.com/dictionary/dystopian


Monday, June 03, 2019

Learn about Google unfair censorship, how come the FTC does not prevent Google from unfairly censoring people?


It is painful yet interesting to see how "Big Brother Google" implements their unfair censorship policies and the sad part is the average Google user (searcher) has no idea that Google is unfairly deciding what they should see and read.

https://www.projectveritas.com/2019/07/24/current-sr-google-engineer-goes-public-on-camera-tech-is-dangerous-taking-sides/

It is legal for Google to do this and it also proves that Google needs the FTC to step up and do their job to protect the general public from Google's unfair censorship policies by putting new and much tougher regulations on Google to prevent evil Google from censoring useful and interesting content.

Please see some examples below of articles and links to Google searches that demonstrate Big Brother Google's unfair censorship.
I have written articles that Google has unfairly censored.
Please note if Google does not index your content then Google is censoring you and preventing many people from ever finding your content in a Google search.


Sunday, March 10, 2019

Schengen Area Countries Pros and Cons - The Schengen Agreement needs to be updated and changed

Schengen Area Countries Pros and Cons for visitors / travelers
By Bill Kirk

What is the Schengen Agreement?

There are only pros for the EU member states as a tourist, however there are many cons for tourists from all other countries, e.g. Canada, USA, Mexico, Russia, China, Japan, etc.

The Schengen Agreement needs to be updated and changed. Croatia would be making a big mistake if they join Schengen, if they do join it would dramatically harm tourism to Croatia. Many USA citizens and people from other non-Schengen countries that are tourists spending a lot of money in Europe, and are tourists on longer trips to Europe need to go to non-Schengen countries because of the stupid 90 day limit imposed by the outdated, vague and silly Schengen rules. So these USA tourists go to Croatia for 90 days after spending 90 days in the Schengen countries. If Croatia joins Schengen it will harm tourism to Croatia, as Americans and tourists from other countries would not be allowed to visit Croatia if their 90 days in Schengen countries has expired.

Originally, the Schengen treaties and the rules adopted under them operated independently from the European Union.
Schengen is now a core part of EU law, and all EU member states without an opt-out which have not already joined the Schengen Area are legally obliged to do so when technical requirements have been met.
The Schengen Agreement needs to increase the 90 day limit to 180 or 360 days. This 90 limit is harming tourism in all the Schengen countries. Some tourists would like to stay 90 days in each Schengen country. So if I wanted to take a huge amount of money and stay at fancy 5 star hotels in 20 different Schengen countries for 60-90 days in each country, think about how such tourism money is lost for Europe.

The European Union (EU) should update and change the current Schengen Agreement as these terrible rules have already lost billions of tourism Euros ($$$) for all EU member countries. 

There are other problems with the Schengen Agreement and it is not working as designed. Please watch the video below to see what I mean.

Thursday, March 07, 2019

How to Hire a Commission Based Sales Force

HTPcompany.com is growing very rapidly and we need to hire great sales people to help us handle our fantastic surge in new business and prospects.

HTPcompany.com offers a lucrative sales compensation plan to qualified candidates.
We implement a different business model than other Internet advertising and SEO companies. Our sales people are also client service managers. So you will sell and after the sale you will also be the client service manager. You will work with our technical staff to ensure that all client needs are met and exceeded. We have an outstanding reputation as one of the best SEO, Software Development, Internet Advertising and Web Design companies globally.
We need great sales people all over the world and in every country.

It is okay if you do not have any SEO sales experience, however you must have successful experience selling some type of products and services. If you are interested please send your resume directly to me.

Wednesday, January 02, 2019

There are 7000 languages around the world, How language shapes the way we think

We are losing languages around the world at the rate of one lost language a week. The lady in the video believes this is a bad thing and I do not understand why. It makes sense to me that there should be less languages needed and used over time as technology continues to make the world a smaller place.
Then I wonder if we will have less countries over time, however I think this question is very different then how many languages we need. Because people need and want to communicate, however for political and economic reasons there is less motivation to have fewer countries in the world. Also I think the Netherlands is a good example of the future, where people may speak a native more obscure language (Dutch) and also speak English as their international language of choice. I have seen people from different countries that all have different native languages e.g. Spanish, Chinese, Russian, etc. all communicate just fine using English.  
Mandarin is the most widely spoken language in the world, because China has the most people. Over a billion people speak Mandarin, yet only 1% of Chinese people speak English.
Spanish is the second most widely spoken language on earth.

Only 13% of the people in the world are fluent at 3 languages and the term for this is trilingual. However if you can speak 5 or more languages fluently you are not only most likely a genius you are known as a Polyglot. Only 1% of the world's population is fluent and can communicate in 5 languages, I have only ever met one person who could do this and he was definitely a genius. He was a medical professor that made a lot of money investing in the stock market and he lived in Monaco. He was also famous for his medical inventions.
Please click on "Read more" to see the video.

Tuesday, January 01, 2019

Explaining how oceans, seas, gulfs, straits, coves, and bays, etc. are different

Australia is an excellent example to use when explaining what the differences are between oceans, seas, straits, gulfs, and even what a bight is.


Conan Announces His Trip To Japan


Authoritarianism: Last Week Tonight with John Oliver


Why Links Are So Important to the Internet


I Did Not Invent the Internet, However the Man Who Did Links to My Blog

History of the Internet and Leonard Kleinrock one of the Fathers of the Internet


I will show you an example of "good merit based" link building that Google likes.
About the best backlink you could obtain in the software, Internet and SEO industry would be a link from a prestigious university, from a top expert and a famous award winning distinguished person, e.g. the father of the Internet.

Please click here, then click on the #3 video listed on the webpage and see where it links you to.


The following is an excellent article and basic overview of links and why they are so important to the web.
The importance of building high-quality links has never been higher. The need to understand and implement high-quality campaigns is essential if you're going to compete and thrive online, and that isn't going to change any time soon. This guide is designed to get you going quickly and in the right direction.

Powerful backlinks are still by far the most important factor in the Google algorithms and they will continue to be because there is science behind this.

The reason search engines will most likely never change this is that this methodology works great, and no other technique works better. Why Do you think Google named it PageRank?

 Link Building

The people that tell you links are not important any longer are totally incorrect and you should never listen to them.
I am not sure how I can make this point any clearer.

For more advanced information and training about link building or for help, please email TomForrest@HTPcompany.com
I suggest you also read: