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Tuesday, July 29, 2014

new-google-quality-rating-guidelines

Below is a link to a very interesting new set of guidelines for quality from Google.
It confirms what Google has been working on for the last year.

Google is now putting a high emphasis on sites that are considered to have a high level of expertise, authoritativeness or trustworthiness. This is something that Google has been working on in their algorithms for some time, and shouldn’t be much of a surprise for webmasters to see this.
Lacking in E-A-T
Google’s brand new emphasis in the new Quality Rater’s Handbook is the idea of E-A-T, which is a website’s “expertise, authoritativeness and trustworthiness”.
Too Many Ads = Low Quality to Google Raters.
In the past the raters only looked for spammy or deceptive advertising.

Today you want little or no advertising, especially on your home page.

Posted by GotoTom at 1:06 PM
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