Tuesday, April 28, 2020

How to set-up A/B testing for Google Ads

Google is always updating the control panel for Google Ads. So some things can be different even if the training video is only 6-12 months old.

Below is a very good training video about setting up A/B testing for Google Ads.


Wednesday, April 22, 2020

Why Search Engine Optimization (SEO) is more Important than ever to the success and growth of Your Business

Learn some of the reasons your business should invest more money into Search Engine Optimization (SEO).


Search Share and Searcher Behavior
Most Internet searchers skip the paid Internet advertisements and look at the #1 natural/organic listing. This is proven by many scientific eyetracking maps of where "searchers" eyes focus on when using a search engine or look at website content.

Also if you ask people, most will explain that they skip the paid Internet ads and look at the top organic listing. This is true for both Google and Bing searches.
On average, 82 percent of people searching skip the paid ads and look at the #1 natural listing.

So why do businesses spend a much higher dollar amount on paid search and not on organic SEO efforts?

Organic Search Traffic
SEO traffic has no cost per click and can provide a better ROI – higher than other marketing methods.


Tuesday, April 21, 2020

List of Directory Submission Sites - the best Directories

We will make it easy for you to benefit from the list of directory submission sites below. We will submit, then have your website approved and listed in 4 of the top quality Directories listed below. This includes all the work and time to properly submit your website, plus all Directory fees. This is a non-refundable one time charge.
Please click on the "Buy Now" button below.

Email tomforrest@htpcompany.com or phone 805.807.4645 with any questions.





By Tom Forrest
List of Directory Submission Sites.
List of directories that follow all Google Guidelines.

Google has cracked down on web directories that violate Google guidelines.  You should not place your website on any free and low quality directories or websites, you need fewer directory listings with better quality in order to be successful with Google and Bing. Please read the following new article about effective SEO Link Building to learn more.

So I decided I should give people a list of Internet directories that Google thinks are valid and that if you obtained a listing from these directories it would help you with direct traffic generation and also as a "good" backlink as far as Google is concerned. The Directories below are valuable worldwide and businesses from all countries should consider submitting their website to these top quality Directories.

1.     http://www.AllBusinessNow.com
2.     http://www.Clasione.com
3.     http://vlib.org
4.     https://www.pickNbuy.com
5.     http://www.CybrHome.com
6.     http://www.seekon.info
7.     http://www.jasminedirectory.com
8.     http://www.botw.org
9.     http://www.stpt.com
10.   http://MedicalHealthSites.com
11.   http://www.HealthFitnessNutrition.org
12.   http://www.nlm.nih.gov/medlineplus
13.   http://www.SearchPure.org
14.   http://www.AliveDirectory.com


Please see comments below from Matt Cutts of Google on what to consider when submitting to a Directory.
I see many articles that give incorrect SEO information and promote "free directory sites" (low quality), and it is important to study what Google has previously stated. Please understand that Google has penalized many sites for not following the Google guidelines.

When considering submitting to a directory, I’d ask questions like:
- Does the directory reject urls?
If every url passes a review, the directory gets closer to just a list of links or a free-for-all link site.
- What is the quality of urls in the directory?
Suppose a site rejects 25% of submissions, but the urls that are accepted/listed are still quite low-quality or spammy. That doesn’t speak well to the quality of the directory.
- If there is a fee, what’s the purpose of the fee?
For a high-quality directory, the fee is primarily for the time/effort for someone to do a genuine evaluation of a url.
Matt Cutts, Google     

Thursday, April 09, 2020

Why Link Building is the Most Important SEO Ranking Factor, and Why You Still Want and Need to Perform Great On-Site Optimization



Rand Fishkin is a very smart person and one of the top SEO experts in the world.
However I want to offer some important SEO advice before you watch the video below.
Please understand that good merit based link building is by far the #1 ranking factor in SEO.

You can separate SEO into two main categories.
1. On-site SEO - e.g. what you do on your web pages. There is a finite (limited) number of ranking points that you can obtain for good on-site optimization.
2. Off-site SEO - e.g. Link Building, who links to your web pages. There is an infinite (unlimited) number of ranking points that you can obtain from great link building. So a site with superior link building can and will outrank a perfectly on-site optimized website.

This is a good thing and there is science behind this and also why Google created the term and concept of PageRank. This is why Google grew so fast and why their search results are superior to their competitors.

If you do a fantastic job of on-site optimization you will also need less high quality backlinks. It also will help you if you have wonderful SEO Tools to use for both on-site optimization and for off-site optimization.



Wednesday, April 08, 2020

SEO Link Building Service

SEO Link Building Service and Strategies
We receive thousands of phone calls, emails, link building questions and listing requests every year about SEO and link building techniques. Eighty percent or more of the people contacting us have terribly wrong ideas about what works and what is important for outstanding results in the major search engines. Below are details, samples, and history of people contacting us with their requirements. Hopefully, you will find useful SEO information that will help your company grow and increase your profits.

Many people phone our company saying, "I need low cost SEO, low quality backlinks, and tons of cheap links."

I respond, "Why?".... They say, "I want to out rank my competitors."
They think it is a pure numbers game, all links are equal and you get more and you win.  This is the wrong link building strategy, and these "cheap low quality techniques" will cause your website to be penalized by Google.

These people want fast outstanding results; they want to be #1 for competitive keyword phrases in 1-5 months.  Most people still do not understand that Google has penalized almost all of these cheap, crappy links and many people still do not even realize to vary their anchor text.  So the fastest way to be penalized by Google is to put up 1000+ low quality links on crappy websites and low quality Directories. 
Important Note: "If every url passes a review, the directory gets closer to just a list of links or a free-for-all link site." - Matt Cutts of Google

Then use the exact same anchor text for all these poor quality backlinks. People who do this might as well just email Google and say "please penalize my site, I am a dumb-ass and I deserve to be penalized."

You need and want to be on Top Quality Sites and Directories.





Saturday, April 04, 2020

Common SEO mistakes and why you should create separate product web pages

The following video offers good SEO advice and covers some of the most common mistakes I see business people make when trying to perform SEO on their websites.
There are more reasons than this video describes to follow the proper SEO strategies to help improve your search engine rankings.

There are many factors to good SEO,  it can be complex and confusing trying to decide which advice to follow. It is similar to choosing an attorney to help you. E.g. you may receive multiple opinions from different experts.

Which expert is correct?
You should create a separate web page for each of your different products. If you have 10+ products or services listed on your home page and do not create separate product pages you are making a big SEO mistake. The "title tag" of each page is important and putting way too many keywords in your "title tag" is a huge mistake. You also need link building for all your internal web pages.
Please phone me for more details. 


This concept of creating multiple web pages and complete websites is useful for many types of businesses. Also this applies to different city names, e.g. "flower delivery New York", "plumber Los Angeles", etc.