Tuesday, September 10, 2019

Should Google be worried about new antitrust probes? Do we need new regulations for Google?

It is very interesting that after all the recent government probes Google has decided to stop unfairly censoring my content.

I still leave up the links talking about unfair Google censorship, as it appears to be a cat and mouse game with Google.
Unfortunately I am the mouse in this case, and Google is the evil cat that can destroy me at any moment.

Before Google was exposed for Blacklists and unfairly censoring content, they were unfairly censoring my content for the last four years. However the censorship would go off for a while if I complained to Google, then it would come back. That is why I say "unfair censorship" by Google can be a problem one day, then Google fixes the unfair censorship, then in a few days or months the unfair censorship returns.

So I think it is best for the FTC to put new regulations on Google, as Google cannot be trusted to regulate themselves.


Tuesday, September 03, 2019

How to set-up A/B testing for Google Ads

Google is always updating the control panel for Google Ads. So some things can be different even if the training video is only 6-12 months old.

Below is a very good training video about setting up A/B testing for Google Ads.


Sunday, September 01, 2019

Why Link Building is the Most Important SEO Ranking Factor, and Why You Still Want and Need to Perform Great On-Site Optimization



Rand Fishkin is a very smart person and one of the top SEO experts in the world.
However I want to offer some important SEO advice before you watch the video below.
Please understand that good merit based link building is by far the #1 ranking factor in SEO.

You can separate SEO into two main categories.
1. On-site SEO - e.g. what you do on your web pages. There is a finite (limited) number of ranking points that you can obtain for good on-site optimization.
2. Off-site SEO - e.g. Link Building, who links to your web pages. There is an infinite (unlimited) number of ranking points that you can obtain from great link building. So a site with superior link building can and will outrank a perfectly on-site optimized website.

This is a good thing and there is science behind this and also why Google created the term and concept of PageRank. This is why Google grew so fast and why their search results are superior to their competitors.

If you do a fantastic job of on-site optimization you will also need less high quality backlinks. It also will help you if you have wonderful SEO Tools to use for both on-site optimization and for off-site optimization.