Friday, November 15, 2019

Saturday, November 09, 2019

Why Search Engine Optimization (SEO) is more Important than ever to the success and growth of Your Business

Learn some of the reasons your business should invest more money into Search Engine Optimization (SEO).


Search Share and Searcher Behavior
Most Internet searchers skip the paid Internet advertisements and look at the #1 natural/organic listing. This is proven by many scientific eyetracking maps of where "searchers" eyes focus on when using a search engine or look at website content.

Also if you ask people, most will explain that they skip the paid Internet ads and look at the top organic listing. This if true for both Google and Bing searches.
On average, 82 percent of people searching skip the paid ads and look at the #1 natural listing.

So why do businesses spend a much higher dollar amount on paid search and not on organic SEO efforts?

Organic Search Traffic
SEO traffic has no cost per click and can provide a better ROI – higher than other marketing methods.


Friday, November 08, 2019

SEO Process Overview



The Search Engine Optimization (SEO) process is an ongoing continuing process that we perform every day for our clients. It is possible to become very successful with top natural/organic SEO rankings, as most (68% to 90%) searchers skip the paid ads. This large range is highly keyword dependent, e.g. if someone is searching for "buy refrigerator" vs. "what is George Washington's birthday". People searching to buy a new refrigerator have a slightly higher probability of clicking on a paid Google Ad, then someone searching for George Washington's birthday.
The other major benefit of natural or organic #1 rankings is you do not have to pay per click.  Google Adwords can run as high as $182+ per click for highly competitive keyword phrases.
We recommend for our clients to use both Google paid Adwords and natural SEO methodologies to increase web site traffic and improve the quality of traffic you receive.

It is very important to stay with SEO methodologies long term in order to achieve the desired results.  If you stop this process your web traffic and rankings will drop, and it may be difficult to recover previous top rankings.
You can not turn natural SEO on and off like you can for Google Adwords.
Also website owners that jump around from SEO Company to SEO Company are in danger of being penalized by Google.
Google is very complex and secret so no one can claim to be 100% accurate as to why Google makes the decisions it does.  However we do know that Google has many different types of penalties some of which are manual and some of which are automated via advanced software algorithms.
The quality of your backlinks and the longer your backlinks are aged, make up major factors in the Google software ranking algorithms.  Please remember if you lose important authoritative backlinks, then you must start the aging process over from the starting line.  Besides losing PageRank, this also brings suspicion from Google, and you do not want that to happen.  Google detects all these changes looking for unnatural suspicious activities.