Friday, November 15, 2019

Saturday, November 09, 2019

Why Search Engine Optimization (SEO) is more Important than ever to the success and growth of Your Business

Learn some of the reasons your business should invest more money into Search Engine Optimization (SEO).


Search Share and Searcher Behavior
Most Internet searchers skip the paid Internet advertisements and look at the #1 natural/organic listing. This is proven by many scientific eyetracking maps of where "searchers" eyes focus on when using a search engine or look at website content.

Also if you ask people, most will explain that they skip the paid Internet ads and look at the top organic listing. This if true for both Google and Bing searches.
On average, 82 percent of people searching skip the paid ads and look at the #1 natural listing.

So why do businesses spend a much higher dollar amount on paid search and not on organic SEO efforts?

Organic Search Traffic
SEO traffic has no cost per click and can provide a better ROI – higher than other marketing methods.


Friday, November 08, 2019

SEO Process Overview



The Search Engine Optimization (SEO) process is an ongoing continuing process that we perform every day for our clients. It is possible to become very successful with top natural/organic SEO rankings, as most (68% to 90%) searchers skip the paid ads. This large range is highly keyword dependent, e.g. if someone is searching for "buy refrigerator" vs. "what is George Washington's birthday". People searching to buy a new refrigerator have a slightly higher probability of clicking on a paid Google Ad, then someone searching for George Washington's birthday.
The other major benefit of natural or organic #1 rankings is you do not have to pay per click.  Google Adwords can run as high as $182+ per click for highly competitive keyword phrases.
We recommend for our clients to use both Google paid Adwords and natural SEO methodologies to increase web site traffic and improve the quality of traffic you receive.

It is very important to stay with SEO methodologies long term in order to achieve the desired results.  If you stop this process your web traffic and rankings will drop, and it may be difficult to recover previous top rankings.
You can not turn natural SEO on and off like you can for Google Adwords.
Also website owners that jump around from SEO Company to SEO Company are in danger of being penalized by Google.
Google is very complex and secret so no one can claim to be 100% accurate as to why Google makes the decisions it does.  However we do know that Google has many different types of penalties some of which are manual and some of which are automated via advanced software algorithms.
The quality of your backlinks and the longer your backlinks are aged, make up major factors in the Google software ranking algorithms.  Please remember if you lose important authoritative backlinks, then you must start the aging process over from the starting line.  Besides losing PageRank, this also brings suspicion from Google, and you do not want that to happen.  Google detects all these changes looking for unnatural suspicious activities.

Wednesday, October 16, 2019

Reviews of Online Systems, e.g. AirBnb, Square.com, Care.com and other companies


I am researching online transaction based systems with "software dashboards". Besides the software I am testing the customer service, and the amount of money a "user" could earn or save.
We spend more time everyday logging into systems to live our personal and business lives.
Everyday I use Amazon, Google, Netflix, Blogger, PayPal etc. 
So far the worst of my experiences has been with Square.com.

I often wonder how these companies have been so successful with poor to terrible customer service. It just shows how huge the demand is for services like this, with new ones popping up almost daily.

I dropped using AirBnb and only use VRBO now. My entire family and friends feel the same way.

Currently I am researching and trying to use Care.com.
Unfortunately my user experience so far has been very disappointing and a waste of my time. 
From my experience trying to use Care.com, I find them incompetent, unhelpful, rude and useless. In fact their customer support department causes people problems instead of helping. On a scale of 1 to 100, I give Square.com a 6 and Care.com a 11. Both companies are managed poorly however in different ways. PayPal has made significant improvements in customer service and also in fixing defects in their software. I give PayPal a score of 68.

Wednesday, October 09, 2019

Saturday, October 05, 2019

SEO Link Building Service

SEO Link Building Service and Strategies
We receive thousands of phone calls, emails, link building questions and listing requests every year about SEO and link building techniques. Eighty percent or more of the people contacting us have terribly wrong ideas about what works and what is important for outstanding results in the major search engines. Below are details, samples, and history of people contacting us with their requirements. Hopefully, you will find useful SEO information that will help your company grow and increase your profits.

Many people phone our company saying, "I need low cost SEO, low quality backlinks, and tons of cheap links."

I respond, "Why?".... They say, "I want to out rank my competitors."
They think it is a pure numbers game, all links are equal and you get more and you win.  This is the wrong link building strategy, and these "cheap low quality techniques" will cause your website to be penalized by Google.

These people want fast outstanding results; they want to be #1 for competitive keyword phrases in 1-5 months.  Most people still do not understand that Google has penalized almost all of these cheap, crappy links and many people still do not even realize to vary their anchor text.  So the fastest way to be penalized by Google is to put up 1000+ low quality links on crappy websites and low quality Directories. 
Important Note: "If every url passes a review, the directory gets closer to just a list of links or a free-for-all link site." - Matt Cutts of Google

Then use the exact same anchor text for all these poor quality backlinks. People who do this might as well just email Google and say "please penalize my site, I am a dumb-ass and I deserve to be penalized."

You need and want to be on Top Quality Sites and Directories.





Tuesday, September 10, 2019

Should Google be worried about new antitrust probes? Do we need new regulations for Google?

It is very interesting that after all the recent government probes Google has decided to stop unfairly censoring my content.

I still leave up the links talking about unfair Google censorship, as it appears to be a cat and mouse game with Google.
Unfortunately I am the mouse in this case, and Google is the evil cat that can destroy me at any moment.

Before Google was exposed for Blacklists and unfairly censoring content, they were unfairly censoring my content for the last four years. However the censorship would go off for a while if I complained to Google, then it would come back. That is why I say "unfair censorship" by Google can be a problem one day, then Google fixes the unfair censorship, then in a few days or months the unfair censorship returns.

So I think it is best for the FTC to put new regulations on Google, as Google cannot be trusted to regulate themselves.