Sunday, January 19, 2020

Why Search Engine Optimization (SEO) is more Important than ever to the success and growth of Your Business

Learn some of the reasons your business should invest more money into Search Engine Optimization (SEO).


Search Share and Searcher Behavior
Most Internet searchers skip the paid Internet advertisements and look at the #1 natural/organic listing. This is proven by many scientific eyetracking maps of where "searchers" eyes focus on when using a search engine or look at website content.

Also if you ask people, most will explain that they skip the paid Internet ads and look at the top organic listing. This if true for both Google and Bing searches.
On average, 82 percent of people searching skip the paid ads and look at the #1 natural listing.

So why do businesses spend a much higher dollar amount on paid search and not on organic SEO efforts?

Organic Search Traffic
SEO traffic has no cost per click and can provide a better ROI – higher than other marketing methods.


Saturday, January 18, 2020

SEO Link Building Service

SEO Link Building Service and Strategies
We receive thousands of phone calls, emails, link building questions and listing requests every year about SEO and link building techniques. Eighty percent or more of the people contacting us have terribly wrong ideas about what works and what is important for outstanding results in the major search engines. Below are details, samples, and history of people contacting us with their requirements. Hopefully, you will find useful SEO information that will help your company grow and increase your profits.

Many people phone our company saying, "I need low cost SEO, low quality backlinks, and tons of cheap links."

I respond, "Why?".... They say, "I want to out rank my competitors."
They think it is a pure numbers game, all links are equal and you get more and you win.  This is the wrong link building strategy, and these "cheap low quality techniques" will cause your website to be penalized by Google.

These people want fast outstanding results; they want to be #1 for competitive keyword phrases in 1-5 months.  Most people still do not understand that Google has penalized almost all of these cheap, crappy links and many people still do not even realize to vary their anchor text.  So the fastest way to be penalized by Google is to put up 1000+ low quality links on crappy websites and low quality Directories. 
Important Note: "If every url passes a review, the directory gets closer to just a list of links or a free-for-all link site." - Matt Cutts of Google

Then use the exact same anchor text for all these poor quality backlinks. People who do this might as well just email Google and say "please penalize my site, I am a dumb-ass and I deserve to be penalized."

You need and want to be on Top Quality Sites and Directories.





Friday, January 17, 2020

List of Directory Submission Sites - the best Directories

We will make it easy for you to benefit from the list of directory submission sites below. We will submit, then have your website approved and listed in 5 of the top quality Directories listed below. This includes all the work and time to properly submit your website, plus all Directory fees. This is a non-refundable one time charge.
Please click on the "Buy Now" button below.

Email tomforrest@htpcompany.com or phone 805.807.4645 with any questions.





By Tom Forrest
List of Directory Submission Sites.
List of directories that follow all Google Guidelines.

Google has cracked down on web directories that violate Google guidelines.  You should not place your website on any free and low quality directories or websites, you need fewer directory listings with better quality in order to be successful with Google and Bing. Please read the following new article about effective SEO Link Building to learn more.

So I decided I should give people a list of Internet directories that Google thinks are valid and that if you obtained a listing from these directories it would help you with direct traffic generation and also as a "good" backlink as far as Google is concerned. The Directories below are valuable worldwide and businesses from all countries should consider submitting their website to these top quality Directories.

1.     http://www.AllBusinessNow.com
2.     http://www.Clasione.com
3.     http://vlib.org
4.     https://www.pickNbuy.com
5.     http://www.CybrHome.com
6.     http://www.seekon.info
7.     http://www.jasminedirectory.com
8.     http://www.botw.org
9.     http://www.stpt.com
10.   http://MedicalHealthSites.com
11.   http://www.HealthFitnessNutrition.org
12.   http://www.nlm.nih.gov/medlineplus
13.   http://www.SearchPure.org
14.   http://www.AliveDirectory.com


Please see comments below from Matt Cutts of Google on what to consider when submitting to a Directory.
I see many articles that give incorrect SEO information and promote "free directory sites" (low quality), and it is important to study what Google has previously stated. Please understand that Google has penalized many sites for not following the Google guidelines.

When considering submitting to a directory, I’d ask questions like:
- Does the directory reject urls?
If every url passes a review, the directory gets closer to just a list of links or a free-for-all link site.
- What is the quality of urls in the directory?
Suppose a site rejects 25% of submissions, but the urls that are accepted/listed are still quite low-quality or spammy. That doesn’t speak well to the quality of the directory.
- If there is a fee, what’s the purpose of the fee?
For a high-quality directory, the fee is primarily for the time/effort for someone to do a genuine evaluation of a url.
Matt Cutts, Google     

Friday, January 03, 2020

Common SEO mistakes and why you should create separate product web pages

The following video offers good SEO advice and covers some of the most common mistakes I see business people make when trying to perform SEO on their websites.
There are more reasons than this video describes to follow the proper SEO strategies to help improve your search engine rankings.

There are many factors to good SEO,  it can be complex and confusing trying to decide which advice to follow. It is similar to choosing an attorney to help you. E.g. you may receive multiple opinions from different experts.

Which expert is correct?
You should create a separate web page for each of your different products. If you have 10+ products or services listed on your home page and do not create separate product pages you are making a big SEO mistake. The "title tag" of each page is important and putting way too many keywords in your "title tag" is a huge mistake. You also need link building for all your internal web pages.
Please phone me for more details. 


This concept of creating multiple web pages and complete websites is useful for many types of businesses. Also this applies to different city names, e.g. "flower delivery New York", "plumber Los Angeles", etc. 



Thursday, January 02, 2020

GuitarCenter - SemRush SEO Case Study


I talk and work with all different sized companies, from large well established Fortune 2000 companies to new small startups.
My company works on improving or creating their websites, SEO, custom software, and Conversion Optimization, etc.

In this case study we will look at the SEO results for a big and successful company GuitarCenter.com

I like many of the SEO Tools on the market, one of the best ones is SemRush.com, please see the SemRush screen shot for GuitarCenter.com organic SEO rankings below.


If you are trying to learn about SEO best practices this is a good example to study. If you are a smaller company, please do not worry you can have some good SEO results without having 20 million backlinks like GuitarCenter.com has. Unless you are competing against GuitarCenter.com then it can be quite difficult. This is also true for small businesses that try to compete against Amazon.com. 
Unfortunately for smaller businesses Amazon keeps expanding the types of products it sells and Amazon does put some smaller companies out of business. I advise smaller companies to find unique products and services that the big Internet giants are not currently selling, or offer special custom services that the big companies do not currently offer. It is not easy to do, yet it is possible and I see examples of this on the Internet.


Now let's look at more screenshots of GuitarCenter.com using the SEMrush SEO tools.



Friday, December 13, 2019

Thursday, December 12, 2019

Great Motivational Video, do not give up and keep trying. Quitting is Not taking the easy way.

Below is one of the best motivational videos I have ever seen.

Anytime you feel sad and need some powerful motivation, just watch this video.
Do not ever quit or give up, please keep trying to achieve your dreams and aspirations.
Giving up and quitting is not taking the easy way. Quitting may prolong the mental suffering throughout your entire life.
You will regret not pursuing your dreams.




Friday, December 06, 2019

SEO Process Overview



The Search Engine Optimization (SEO) process is an ongoing continuing process that we perform every day for our clients. It is possible to become very successful with top natural/organic SEO rankings, as most (68% to 90%) searchers skip the paid ads. This large range is highly keyword dependent, e.g. if someone is searching for "buy refrigerator" vs. "what is George Washington's birthday". People searching to buy a new refrigerator have a slightly higher probability of clicking on a paid Google Ad, then someone searching for George Washington's birthday.
The other major benefit of natural or organic #1 rankings is you do not have to pay per click.  Google Adwords can run as high as $182+ per click for highly competitive keyword phrases.
We recommend for our clients to use both Google paid Adwords and natural SEO methodologies to increase web site traffic and improve the quality of traffic you receive.

It is very important to stay with SEO methodologies long term in order to achieve the desired results.  If you stop this process your web traffic and rankings will drop, and it may be difficult to recover previous top rankings.
You can not turn natural SEO on and off like you can for Google Adwords.
Also website owners that jump around from SEO Company to SEO Company are in danger of being penalized by Google.
Google is very complex and secret so no one can claim to be 100% accurate as to why Google makes the decisions it does.  However we do know that Google has many different types of penalties some of which are manual and some of which are automated via advanced software algorithms.
The quality of your backlinks and the longer your backlinks are aged, make up major factors in the Google software ranking algorithms.  Please remember if you lose important authoritative backlinks, then you must start the aging process over from the starting line.  Besides losing PageRank, this also brings suspicion from Google, and you do not want that to happen.  Google detects all these changes looking for unnatural suspicious activities.

Thursday, December 05, 2019

Schengen Area Countries Pros and Cons - The Schengen Agreement needs to be updated and changed

Schengen Area Countries Pros and Cons for visitors / travelers
By Bill Kirk

What is the Schengen Agreement?

There are only pros for the EU member states as a tourist, however there are many cons for tourists from all other countries, e.g. Canada, USA, Mexico, Russia, China, Japan, etc.

The Schengen Agreement needs to be updated and changed. Croatia would be making a big mistake if they join Schengen, if they do join it would dramatically harm tourism to Croatia. Many USA citizens and people from other non-Schengen countries that are tourists spending a lot of money in Europe, and are tourists on longer trips to Europe need to go to non-Schengen countries because of the stupid 90 day limit imposed by the outdated, vague and silly Schengen rules. So these USA tourists go to Croatia for 90 days after spending 90 days in the Schengen countries. If Croatia joins Schengen it will harm tourism to Croatia, as Americans and tourists from other countries would not be allowed to visit Croatia if their 90 days in Schengen countries has expired.

Originally, the Schengen treaties and the rules adopted under them operated independently from the European Union.
Schengen is now a core part of EU law, and all EU member states without an opt-out which have not already joined the Schengen Area are legally obliged to do so when technical requirements have been met.
The Schengen Agreement needs to increase the 90 day limit to 180 or 360 days. This 90 limit is harming tourism in all the Schengen countries. Some tourists would like to stay 90 days in each Schengen country. So if I wanted to take a huge amount of money and stay at fancy 5 star hotels in 20 different Schengen countries for 60-90 days in each country, think about how such tourism money is lost for Europe.

The European Union (EU) should update and change the current Schengen Agreement as these terrible rules have already lost billions of tourism Euros ($$$) for all EU member countries. 

There are other problems with the Schengen Agreement and it is not working as designed. Please watch the video below to see what I mean.

Tuesday, December 03, 2019

Reviews of Online Systems, e.g. AirBnb, Square.com, Care.com and other companies

Read more negative Care.com reviews at:
https://www.trustpilot.com/review/care.com


I am researching online transaction based systems with "software dashboards". Besides the software I am testing the customer service, and the amount of money a "user" could earn or save.
We spend more time everyday logging into systems to live our personal and business lives.
Everyday I use Amazon, Google, Netflix, Blogger, PayPal etc. 
So far the worst of my experiences has been with Square.com.

I often wonder how these companies have been so successful with poor to terrible customer service. It just shows how huge the demand is for services like this, with new ones popping up almost daily.

I dropped using AirBnb and only use VRBO now. My entire family and friends feel the same way.

Currently I am researching and trying to use Care.com.
Unfortunately my user experience so far has been very disappointing and a waste of my time. 
From my experience trying to use Care.com, I find them incompetent, unhelpful, rude and useless. In fact their customer support department causes people problems instead of helping. On a scale of 1 to 100, I give Square.com a 6 and Care.com a 11. Both companies are managed poorly however in different ways. PayPal has made significant improvements in customer service and also in fixing defects in their software. I give PayPal a score of 68.