Thursday, September 12, 2019

SEO Process Overview



The Search Engine Optimization (SEO) process is an ongoing continuing process that we perform every day for our clients. It is possible to become very successful with top natural/organic SEO rankings, as most (68% to 90%) searchers skip the paid ads. This large range is highly keyword dependent, e.g. if someone is searching for "buy refrigerator" vs. "what is George Washington's birthday". People searching to buy a new refrigerator have a slightly higher probability of clicking on a paid Google Ad, then someone searching for George Washington's birthday.
The other major benefit of natural or organic #1 rankings is you do not have to pay per click.  Google Adwords can run as high as $182+ per click for highly competitive keyword phrases.
We recommend for our clients to use both Google paid Adwords and natural SEO methodologies to increase web site traffic and improve the quality of traffic you receive.

It is very important to stay with SEO methodologies long term in order to achieve the desired results.  If you stop this process your web traffic and rankings will drop, and it may be difficult to recover previous top rankings.
You can not turn natural SEO on and off like you can for Google Adwords.
Also website owners that jump around from SEO Company to SEO Company are in danger of being penalized by Google.
Google is very complex and secret so no one can claim to be 100% accurate as to why Google makes the decisions it does.  However we do know that Google has many different types of penalties some of which are manual and some of which are automated via advanced software algorithms.
The quality of your backlinks and the longer your backlinks are aged, make up major factors in the Google software ranking algorithms.  Please remember if you lose important authoritative backlinks, then you must start the aging process over from the starting line.  Besides losing PageRank, this also brings suspicion from Google, and you do not want that to happen.  Google detects all these changes looking for unnatural suspicious activities.

Tuesday, September 10, 2019

Should Google be worried about new antitrust probes? Do we need new regulations for Google?

It is very interesting that after all the recent government probes Google has decided to stop unfairly censoring my content.

I still leave up the links talking about unfair Google censorship, as it appears to be a cat and mouse game with Google.
Unfortunately I am the mouse in this case, and Google is the evil cat that can destroy me at any moment.

Before Google was exposed for Blacklists and unfairly censoring content, they were unfairly censoring my content for the last four years. However the censorship would go off for a while if I complained to Google, then it would come back. That is why I say "unfair censorship" by Google can be a problem one day, then Google fixes the unfair censorship, then in a few days or months the unfair censorship returns.

So I think it is best for the FTC to put new regulations on Google, as Google cannot be trusted to regulate themselves.


Thursday, September 05, 2019

Why Search Engine Optimization (SEO) is more Important than ever to the success and growth of Your Business

Learn some of the reasons your business should invest more money into Search Engine Optimization (SEO).


Search Share and Searcher Behavior
Most Internet searchers skip the paid Internet advertisements and look at the #1 natural/organic listing. This is proven by many scientific eyetracking maps of where "searchers" eyes focus on when using a search engine or look at website content.

Also if you ask people, most will explain that they skip the paid Internet ads and look at the top organic listing. This if true for both Google and Bing searches.
On average, 82 percent of people searching skip the paid ads and look at the #1 natural listing.

So why do businesses spend a much higher dollar amount on paid search and not on organic SEO efforts?

Organic Search Traffic
SEO traffic has no cost per click and can provide a better ROI – higher than other marketing methods. 

Tuesday, September 03, 2019

How to set-up A/B testing for Google Ads

Google is always updating the control panel for Google Ads. So some things can be different even if the training video is only 6-12 months old.

Below is a very good training video about setting up A/B testing for Google Ads.


Sunday, September 01, 2019

Why Link Building is the Most Important SEO Ranking Factor, and Why You Still Want and Need to Perform Great On-Site Optimization



Rand Fishkin is a very smart person and one of the top SEO experts in the world.
However I want to offer some important SEO advice before you watch the video below.
Please understand that good merit based link building is by far the #1 ranking factor in SEO.

You can separate SEO into two main categories.
1. On-site SEO - e.g. what you do on your web pages. There is a finite (limited) number of ranking points that you can obtain for good on-site optimization.
2. Off-site SEO - e.g. Link Building, who links to your web pages. There is an infinite (unlimited) number of ranking points that you can obtain from great link building. So a site with superior link building can and will outrank a perfectly on-site optimized website.

This is a good thing and there is science behind this and also why Google created the term and concept of PageRank. This is why Google grew so fast and why their search results are superior to their competitors.

If you do a fantastic job of on-site optimization you will also need less high quality backlinks. It also will help you if you have wonderful SEO Tools to use for both on-site optimization and for off-site optimization.



Wednesday, August 21, 2019

How to create a great brand name

For new and existing businesses it is important to think about a "brand name". This video is a concise and useful presentation to think about when considering your companies brand name. 
In rare cases like Google it may not matter that much. Many experts would claim that the brand name Google was not such a wise choice, however if your company becomes the most financially successful company in the history of business like Google is, perhaps your brand name choice is not as important.
However for 99% of businesses the creation and marketing of your brand name is extremely important for long term success.  

Saturday, August 17, 2019

GuitarCenter - SemRush SEO Case Study


I talk and work with all different sized companies, from large well established Fortune 2000 companies to new small startups.
My company works on improving or creating their websites, SEO, custom software, and Conversion Optimization, etc.

In this case study we will look at the SEO results for a big and successful company GuitarCenter.com

I like many of the SEO Tools on the market, one of the best ones is SemRush.com, please see the SemRush screen shot for GuitarCenter.com organic SEO rankings below.


If you are trying to learn about SEO best practices this is a good example to study. If you are a smaller company, please do not worry you can have some good SEO results without having 20 million backlinks like GuitarCenter.com has. Unless you are competing against GuitarCenter.com then it can be quite difficult. This is also true for small businesses that try to compete against Amazon.com. 
Unfortunately for smaller businesses Amazon keeps expanding the types of products it sells and Amazon does put some smaller companies out of business. I advise smaller companies to find unique products and services that the big Internet giants are not currently selling, or offer special custom services that the big companies do not currently offer. It is not easy to do, yet it is possible and I see examples of this on the Internet.


Now let's look at more screenshots of GuitarCenter.com using the SEMrush SEO tools.



Thursday, August 15, 2019

See a real Google "blacklist", Google claims under oath that they do not have any "blacklists"

In the video of the Google senior software engineer (please see the next article below), it shows a real Google "blacklist".

Google has stated under oath that these "blacklists" do not exist.

Please see the graphic below.
I am not an attorney, however I think that we need new laws and regulations to prevent Google from creating these evil blacklists.
Google needs to be regulated and punished for creating blacklists.


Wednesday, August 14, 2019

Is Google misleading and lying? Why is the FTC asleep at the wheel?

 Why is the Federal Trade Commission not investigating Google?

Since I am a first-hand witness and ongoing victim of Google's unfair censorship, I know that Google can be a very evil company.
I am surprised that the leadership (CEO) of  Google is not doing more to admit and stop the unfair bias and the evil, inappropriate censorship at Google. Instead Google is just trying to hide the truth. E.g. Why is Google unfairly censoring Project Veritas and their videos of Google employees telling the truth about what really happens inside Google?
Please forward this article and link to the Google employee's video exposing the facts about what Google is really doing. E.g. how Google is trying to control people's thoughts by inappropriately censoring content and unfairly manipulating Google search results. 

Is this the USA or North Korea?
FTC and Department of Justice, please wake up and protect the American people from evil Google. 
People talk about Russia trying to influence our elections, the real danger is coming from Google. We need to stop and expose the "blacklists" of people that Google is unfairly censoring.

Google will unfairly censor this article and many other articles that challenge Google's integrity. I have been following this Project Veritas Google investigation and all citizens of the USA need to know the facts.
So far two senior Google software engineers have made very disturbing videos about what is really going on inside of Google. 
Please watch the Google ex-software engineer's video below.

Why is the US Department of Justice and the Federal Trade Commission not making an investigation of Google?
Google is lying to Congress and the American people.