GuitarCenter - SemRush SEO Case Study

I talk and work with all different sized companies, from large well established Fortune 2000 companies to new small startups.
My company works on improving or creating their websites, SEO, custom software, and Conversion Optimization, etc.

In this case study we will look at the SEO results for a big and successful company GuitarCenter.com

I like many of the SEO Tools on the market, one of the best ones is SemRush.com, please see the SemRush screen shot for GuitarCenter.com organic SEO rankings below.

If you are trying to learn about SEO best practices this is a good example to study. If you are a smaller company, please do not worry you can have some good SEO results without having 20 million backlinks like GuitarCenter.com has. Unless you are competing against GuitarCenter.com then it can be quite difficult. This is also true for small businesses that try to compete against Amazon.com. 
Unfortunately for smaller businesses Amazon keeps expanding the types of products it sells and Amazon does put some smaller companies out of business. I advise smaller companies to find unique products and services that the big Internet giants are not currently selling, or offer special custom services that the big companies do not currently offer. It is not easy to do, yet it is possible and I see examples of this on the Internet.

Now let's look at more screenshots of GuitarCenter.com using the SEMrush SEO tools.

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List of Directory Submission Sites - the best Directories

We will make it easy for you to benefit from the list of directory submission sites below. We will submit, then have your website approved and listed in 5 of the top quality Directories listed below. This includes all the work and time to properly submit your website, plus all Directory fees. This is a non-refundable one time charge.
Please click on the "Buy Now" button below.
Email tomforrest@htpcompany.com or phone 805.807.4645 with any questions.

By Tom Forrest
List of Directory Submission Sites.
List of directories that follow all Google Guidelines.

Google has cracked down on web directories that violate Google guidelines.  You should not place your website on any free and low quality directories or websites, you need fewer directory listings with better quality in order to be successful with Google and Bing. Please read the following new article about effective SEO Link Building to learn more.

So I decided I should give people a list of Internet directories that Google thinks are valid and that if you obtained a listing from these directories it would help you with direct traffic generation and also as a "good" backlink as far as Google is concerned. The Directories below are valuable worldwide and businesses from all countries should consider submitting their website to these top quality Directories.

1.     http://www.AllBusinessNow.com
2.     http://www.Clasione.com

3.     http://vlib.org

4.     https://www.pickNbuy.com
5.     http://www.CybrHome.com
6.     http://www.seekon.info
7.     http://www.jasminedirectory.com
8.     http://www.botw.org
9.     http://www.stpt.com
10.   http://MedicalHealthSites.com
11.   http://www.HealthFitnessNutrition.org
12.   http://www.nlm.nih.gov/medlineplus
13.   http://www.SearchPure.org
14.   http://www.AliveDirectory.com


Please see comments below from Matt Cutts of Google on what to consider when submitting to a Directory.
I see many articles that give incorrect SEO information and promote "free directory sites" (low quality), and it is important to study what Google has previously stated. Please understand that Google has penalized many sites for not following the Google guidelines.

When considering submitting to a directory, I’d ask questions like:
- Does the directory reject urls?
If every url passes a review, the directory gets closer to just a list of links or a free-for-all link site.
- What is the quality of urls in the directory?
Suppose a site rejects 25% of submissions, but the urls that are accepted/listed are still quite low-quality or spammy. That doesn’t speak well to the quality of the directory.
- If there is a fee, what’s the purpose of the fee?
For a high-quality directory, the fee is primarily for the time/effort for someone to do a genuine evaluation of a url.
Matt Cutts, Google     

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