How to create a great brand name

For new and existing businesses it is important to think about a "brand name". This video is a concise and useful presentation to think about when considering your companies brand name. 

In rare cases like Google it may not matter that much. Many experts would claim that the brand name Google was not such a wise choice, however if your company becomes the most financially successful company in the history of business like Google is, perhaps your brand name choice is not as important.
However for 99% of businesses the creation and marketing of your brand name is extremely important for long term success.  

Schengen Area Countries Pros and Cons - The Schengen Agreement needs to be updated and changed

Google has been keeping Blacklists of authors, and has been caught red-handed performing multiple manual manipulations of search engine results.

Google is trying to hide my Homepage from you, please click to learn the truth about Google. 

Schengen Area Countries Pros and Cons for visitors / travelers
By Bill Kirk

What is the Schengen Agreement?

There are only pros for the EU member states as a tourist, however there are many cons for tourists from all other countries, e.g. Canada, USA, Mexico, Russia, China, Japan, etc.

The Schengen Agreement needs to be updated and changed. Croatia would be making a big mistake if they join Schengen, if they do join it would dramatically harm tourism to Croatia. Many USA citizens and people from other non-Schengen countries that are tourists spending a lot of money in Europe, and are tourists on longer trips to Europe need to go to non-Schengen countries because of the stupid 90 day limit imposed by the outdated, vague and silly Schengen rules. So these USA tourists go to Croatia for 90 days after spending 90 days in the Schengen countries. If Croatia joins Schengen it will harm tourism to Croatia, as Americans and tourists from other countries would not be allowed to visit Croatia if their 90 days in Schengen countries has expired.

Originally, the Schengen treaties and the rules adopted under them operated independently from the European Union.
Schengen is now a core part of EU law, and all EU member states without an opt-out which have not already joined the Schengen Area are legally obliged to do so when technical requirements have been met.
The Schengen Agreement needs to increase the 90 day limit to 180 or 360 days. This 90 limit is harming tourism in all the Schengen countries. Some tourists would like to stay 90 days in each Schengen country. So if I wanted to take a huge amount of money and stay at fancy 5 star hotels in 20 different Schengen countries for 60-90 days in each country, think about how such tourism money is lost for Europe.
The European Union (EU) should update and change the current Schengen Agreement as these terrible rules have already lost billions of tourism Euros ($$$) for all EU member countries. 

There are other problems with the Schengen Agreement and it is not working as designed. Please watch the video below to see what I mean.

GuitarCenter - SemRush SEO Case Study

I talk and work with all different sized companies, from large well established Fortune 2000 companies to new small startups.
My company works on improving or creating their websites, SEO, custom software, and conversion optimization, etc.

In this case study we will look at the SEO results for a big and successful company GuitarCenter.com

I like many of the SEO Tools on the market, one of the best ones is SemRush.com, please see the SemRush screen shot for GuitarCenter.com organic SEO rankings below.

If you are trying to learn about SEO best practices this is a good example to study. If you are a smaller company, please do not worry you can have some good SEO results without having 20 million backlinks like GuitarCenter.com has. Unless you are competing against GuitarCenter.com then it can be quite difficult. This is also true for small businesses that try to compete against Amazon.com. 
Unfortunately for smaller businesses Amazon keeps expanding the types of products it sells and Amazon does put some smaller companies out of business. I advise smaller companies to find unique products and services that the big Internet giants are not currently selling, or offer special custom services that the big companies do not currently offer. It is not easy to do, yet it is possible and I see examples of this on the Internet.

Now let's look at more screenshots of GuitarCenter.com using the SEMrush SEO tools.

Michael Jackson P.Y.T. (lyrics) & Michael Jackson - Rock With You (Official Video)

How to set-up A/B testing for Google Ads

Google is always updating the control panel for Google Ads. So some things can be different even if the training video is only 6-12 months old.

Below is a very good training video about setting up A/B testing for Google Ads.

Dr. Anthony Fauci (Brad Pitt) addresses the public to decipher the coronavirus misinformation

Watching this video on 4-10-23 brings back a mix of bad emotions, yet Brad Pitt does a good job of playing EVIL Dr. Fauci.

I agree with Senator Rand Paul and Elon Musk.

Prosecute/Fauci 

Home Page

 

Why Search Engine Optimization (SEO) is more Important than ever to the success and growth of Your Business

Learn some of the reasons your business should invest more money into Search Engine Optimization (SEO).

Search Share and Searcher Behavior
Most Internet searchers skip the paid Internet advertisements and look at the #1 natural/organic listing. This is proven by many scientific eyetracking maps of where "searchers" eyes focus on when using a search engine or look at website content.

Summary: Users have learned to ignore content that resembles ads, is close to ads, or appears in locations traditionally dedicated to ads.

Also if you ask people, most will explain that they skip the paid Internet ads and look at the top organic listing. This is true for both Google and Bing searches.
On average, 82 percent of people searching skip the paid ads and look at the #1 natural listing.

So why do businesses spend a much higher dollar amount on paid search and not on organic SEO efforts?

Organic Search Traffic
SEO traffic has no cost per click and can provide a better ROI – higher than other marketing methods.

List of Directory Submission Sites

Why Link Building is the Most Important SEO Ranking Factor, and Why You Still Want and Need to Perform Great On-Site Optimization

Why is Google unfairly censoring my content again?

Rand Fishkin is a very smart person and one of the top SEO experts in the world.

However I want to offer some important SEO advice before you watch the video below.
Please understand that good merit based link building is by far the #1 ranking factor in SEO.

You can separate SEO into two main categories.
1. On-site SEO - e.g. what you do on your web pages. There is a finite (limited) number of ranking points that you can obtain for good on-site optimization.
2. Off-site SEO - e.g. Link Building, who links to your web pages. There is an infinite (unlimited) number of ranking points that you can obtain from great link building. So a site with superior link building can and will outrank a perfectly on-site optimized website.

This is a good thing and there is science behind this and also why Google created the term and concept of PageRank. This is why Google grew so fast and why their search results are superior to their competitors.

If you do a fantastic job of on-site optimization you will also need less high quality backlinks. It also will help you if you have wonderful SEO Tools to use for both on-site optimization and for off-site optimization.

Common SEO mistakes and why you should create separate product web pages

The following video offers good SEO advice and covers some of the most common mistakes I see business people make when trying to perform SEO on their websites.
There are more reasons than this video describes to follow the proper SEO strategies to help improve your search engine rankings.

There are many factors to good SEO,  it can be complex and confusing trying to decide which advice to follow. It is similar to choosing an attorney to help you. E.g. you may receive multiple opinions from different experts.

Which expert is correct?
You should create a separate web page for each of your different products. If you have 10+ products or services listed on your home page and do not create separate product pages you are making a big SEO mistake. The "title tag" of each page is important and putting way too many keywords in your "title tag" is a huge mistake. You also need link building for all your internal web pages.
Please phone me for more details. 

This concept of creating multiple web pages and complete websites is useful for many types of businesses. Also this applies to different city names, e.g. "flower delivery New York", "plumber Los Angeles", etc. 

Alan Dershowitz defends President Trump on Senate floor

Alan Dershowitz makes a fantastic, logical presentation and argument about the USA Constitution and what the founders intended when they wrote about Impeachment in our great Constitution.  I am not a Republican or a Democrat and I am not affiliated with any political party. I respect Alan Dershowitz because of his superior intelligence and logic. I agree 100% with his brilliant and well presented argument below.

To the average person who wants to learn about our USA Constitution and our laws, Alan Dershowitz is one of the top experts in the world.