Saturday, August 17, 2019

GuitarCenter - SemRush SEO Case Study


I talk and work with all different sized companies, from large well established Fortune 2000 companies to new small startups.
My company works on improving or creating their websites, SEO, custom software, and Conversion Optimization, etc.

In this case study we will look at the SEO results for a big and successful company GuitarCenter.com

I like many of the SEO Tools on the market, one of the best ones is SemRush.com, please see the SemRush screen shot for GuitarCenter.com organic SEO rankings below.


If you are trying to learn about SEO best practices this is a good example to study. If you are a smaller company, please do not worry you can have some good SEO results without having 20 million backlinks like GuitarCenter.com has. Unless you are competing against GuitarCenter.com then it can be quite difficult. This is also true for small businesses that try to compete against Amazon.com. 
Unfortunately for smaller businesses Amazon keeps expanding the types of products it sells and Amazon does put some smaller companies out of business. I advise smaller companies to find unique products and services that the big Internet giants are not currently selling, or offer special custom services that the big companies do not currently offer. It is not easy to do, yet it is possible and I see examples of this on the Internet.


Now let's look at more screenshots of GuitarCenter.com using the SEMrush SEO tools.



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