For new and existing businesses it is important to think about a "brand name". This video is a concise and useful presentation to think about when considering your companies brand name.
In rare cases like Google it may not matter that much. Many experts would claim that the brand name Google was not such a wise choice, however if your company becomes the most financially successful company in the history of business like Google is, perhaps your brand name choice is not as important.
However for 99% of businesses the creation and marketing of your brand name is extremely important for long term success.
However for 99% of businesses the creation and marketing of your brand name is extremely important for long term success.
