New FTC Rules and How Does the Quick Shift to Online Video Testimonials Affect Small and Large Businesses?

If you look at YouTube, the 3rd more popular website in the world, you will notice Google has done a good job and keeps adding more advanced features for video editing. This is a double edged sword as far as the Federal Trade Commission (FTC) is concerned. They must quickly update regulations to stay up with all the technology advances. How can the FTC possibly enforce millions of small businesses and bloggers making and using video testimonials? On the positive side as we sift to Software as a Service (SaaS) and most software applications are in the Cloud, we also see an increase in the number of free trial offers, for example OnlinePasswordManager.com offers a free one-year trial. 
Now I have some questions for the FTC. They are doing a great job based on how huge of an enforcement problem this is. Also the rules can be confusing. Let's say I find a famous race car driver to use and endorse my Online Password Manager, if I offer a free trial do I even have to worry about these FTC regulations?


Please see the FTC regulations below.