There are solid fundamental reasons why PPC and SEO will always be superior and more valuable then all of Social Media's combined promotion and advertising claims.
First of all the concept of people "searching" for exactly what they want and seeing it in less than a second is unbeatable.
The following article does a great job of verifying and explaining the rest of my beliefs. Of course I like the fact that this other expert agrees with me.
People do not want business advertisements forced upon them on Facebook or Twitter.
convinceandconvert.com/social-media-research/new-research-americans-hate-social-media-promotions/
Google has illegally broken into my Blogs over 100 times. Google has edited and illegally deleted some of my content. Additionally, X, Meta, and Google are still censoring many people, including me. Elon Musk never fixed any of the evil censorship that Jack Dorsey and his team built into the X software. We do not have online freedom of speech.
