Saturday, December 26, 2015

How Choosing the Wrong Keywords Can Waste Huge Amounts of Money

Below is a link to an excellent article about how you can waste a lot of money by choosing the wrong keywords to use in your PPC campaigns.
The article is just focused on PPC, however these "keyword tools" referenced in the article are also very useful for SEO. Furthermore your PPC testing can be used to focus and tune your SEO and improve the quality of your business lead generation system.