Tuesday, September 16, 2014

how-can-google-analytics-and-webmaster-tools-work-together

Perhaps many people that work at Google believe I could never write a positive article about how good Google is.

Well I can and it is true, Google is fantastic with many of the products and services related to search that they have created over the last ten years.

I suggest everyone read these two excellent articles by Google:

1. https://support.google.com/webmasters/answer/1120006?hl=en&ref_topic=2370569

2. https://support.google.com/webmasters/answer/1213138?hl=en&ref_topic=2370569

My Company is going to try what is discussed in these Google webmaster answers above.
We will report back to you with how well it works after we test it out on several sites.

I prefer to see all the data integrated together and I am sure most people prefer this so that is probably why Google did it.

Monday, September 15, 2014

online-password-manager-increases-SEO-productivity

Using a good simple online password manager will help your productivity and this also applies to Search Engine Optimization (SEO) and marketing in general.

Everyone I talk with has 10, 20, 50+ different logins and passwords.  E.g. Websites, GoDaddy, Gmail, Banks, Google Adwords, PayPal, Bill Payments, Fidelity, SEO tools, etc.

Nowadays you should have a complex password that is different for each account you login to.

Password managers store all your passwords in an encrypted database that only you can access to prevent them from being stolen. For even greater identity protection, Online Password Manager stores your passwords in a secure password vault in the cloud. Even if your computer is hacked or you accidentally download malware, scammers will not be able to get to your passwords because they are not on your computer.
How does one manage this and check their logins and passwords from from any device from anywhere in the world?

The answer is:

www.OnlinePasswordManager.org 

We also own www.OnlinePasswordManager.com and it forwards to the .org

Tuesday, August 19, 2014

moz-link-echoes-link-ghosts-NOT-correct


The Moz Blog whiteboard video about link echoes and link ghosts is 100% different and completely opposite to any test results I have ever seen. When I say "not correct" I mean different to any test results I have ever seen.
I like Rand and he is super intelligent however I think he is totally wrong about this.

I even asked Rand Fishkin to be a star in my video with one of the creators of the Internet, Dr. Kleinrock.  Please watch the video.
I have worked on about 30+ cases this year where a website was #1 and good backlinks were removed and I have done extensive testing on this topic.  In fact I have created a database of great backlinks that Google likes and I have made a site #1, then taken the links away and pointed them to a different site and the first site drops like a rock and the new site with the good backlinks went to #1.  This only took 6 weeks to happen.
Of course I only do this for testing purposes and we follow all Google guidelines.
100% of the time when great backlinks are removed within 2-8 weeks the rankings drop like a rock.
E.g. #1 goes to #35 because they lost the good backlinks.

All I can say is I have not seen one single case of Link ghosts ever, and I have done hundreds of tests on this topic. It is very odd to me because I am certain Rand Fishkin is one of the top 10 best SEO experts in the world.  So it seems really weird to me that my test results are completely opposite to Rand's test results. The only explanation I can think of (it is a long shot) is somehow Rand's tests leaked and Google found out about them.
It is a known fact and Google has confirmed they like to play ranking games and confuse SEO's if they can. The more a SEO expert criticizes Google the more unfair mystery penalizes you may receive.

Why Website Owners Should be Very Angry at Google

Update: 8-15-14
From Comments:
What a mess. I don't understand Google's stance of 'just clean it up when they're done'. Why should a site owner have to clean it up? How many good links will be hidden in that disavow file with 20,000 others and mistakenly get removed? Who has time to sort through 20,000+ links when they're trying to run a business?

The article I wrote below is accurate and now we see the SEO industry and Google receiving another black-eye, the only winner is the "evil spammers".
I wish senior Google executives would consider this and make some policy changes to improve the terrible situation we are currently dealing with.

This perception is an issue in an already ‘black-eyed’ industry.


Below was written on 5-3-14
Google has caused a huge problem by creating a new industry called Negative SEO.
Most web site owners do not even know what a good backlink is, or what a bad backlink is, they have no idea whatsoever.  This is made even worse by the fact that Google is not very good at deciding what a natural link is and what is an unnatural link.  Google will penalize a website and not even tell web site owners which backlinks they do not like, Google asks the web site owner to guess.  Hello Google ... your policy is ridiculous and is just making the situation worse.
Frankly, we see Google make many mistakes penalizing innocent web sites and letting terrible spam web sites go free and clear.  Today Matt Cutts put out a video about how obvious most paid links are, so why can't Google do a better job then?  I could email Google all day long with obvious paid links and Google misses many thousands of them, yet they need to go and penalize innocent sites.  Perhaps if Matt Cutts could clone himself Google would do better, or how about firing any Google employee that penalizes an innocent website?  This seems fair to me, Google's incompetent employee ruins an innocent website owner's business life and Google terminates that defective employee.  You know and eye for an eye.

Now many website owners are afraid to give out any links as they think Google will make a mistake and unfairly penalize them, or they are emailing other web site owners that gave them a merit based natural backlink that Google likes asking to have it removed.
This is very frustrating to the few people like me that really understand what is happening.  Most people are clueless and so confused by Google they do not know what to do.

I do not understand why website owners are not so angry at Google that they are not trying to start some protest activities against Google.

I have talked and emailed with many website owners who are victims of SEO Sabotage. Please understand that this can happen to anyone, all that has to occur is a competitor of yours hires a company like this:

http://negativeseoguy.com


I have also seen cases where an ex SEO company did this to a website owner in order to punish the website owner for firing the SEO company, and I have seen cases where both a competitor and an ex SEO company committed SEO sabotage against a website.  And silly Google still tries to claim this is not even possible ... bullshit


Monday, August 18, 2014

Yelp is Useless and their Review Filters Stink

Update 9-10-14
Yelp still has the same serious problems and defects I mentioned below, the part that is really frustrating is how arrogant Yelp is.  Even if you send them proof that they can not tell a fake review from a real review they will still not fix any of their defects.  Yelp remains a useless website, and their review filters are worse today than they were a year ago. Please click on the following link to see another example of how terrible Yelp is.

Please look at some real HTP Company Reviews, that Yelp does not show at all.

Friday, August 15, 2014

SEO-Process-Overview

The Search Engine Optimization (SEO) process is an ongoing continuing process that we perform every day for our clients. It is possible to become very successful with top natural/organic SEO rankings, as most (68% to 90%) searchers skip the paid ads. This large range is highly keyword dependent, e.g. if someone is searching for "buy refrigerator" vs. "what is George Washington's birthday". People searching to buy a new refrigerator have a higher probability of clicking on a paid Google Ad, then someone searching for George Washington's birthday.
The other major benefit of natural or organic #1 rankings is you do not have to pay per click.  Google Adwords can run as high as $182+ per click for highly competitive keyword phrases.
It is very important to stay with SEO methodologies long term in order to achieve the desired results.  If you stop this process your web traffic and rankings will drop, and it may be difficult to recover previous top rankings.
You can not turn natural SEO on and off like you can for Google Adwords.
Also website owners that jump around from SEO Company to SEO Company are in danger of being penalized by Google.
Google is very complex and secret so no one can claim to be 100% accurate as to why Google makes the decisions it does.  However we do know that Google has many different types of penalties some of which are manual and some of which are automated via advanced software algorithms.
The quality of your backlinks and the longer your backlinks are aged, make up major factors in the Google software ranking algorithms.  Please remember if you lose important authoritative backlinks, then you must start the aging process over from the starting line.  Besides losing PageRank, this also brings suspicion from Google, and you do not want that to happen.  Google detects all these changes looking for unnatural suspicious activities.

SEO methodology Overview