Tuesday, August 04, 2015


Please click on the following link to read an article in the Daily Herald Business Ledger about Tom Forrest LLC.
This article was written by Richard R. Klicki.

Monday, August 03, 2015


I have been researching and investigating fake Google accounts and fake Google reviews the last few months. Please check back as I will be updating this article often.

I wrote another article that I hope you read about all types of fake reviews from multiple companies, e.g. Yelp, Amazon, Google, etc.

This article is focused only on Google. If you read my previous article then you understand why this is so important and how this topic negatively affects many millions of people. In this article I am going to use a case study and a real life example.

I own a software product that is sold in the Google Chrome store. It is an online password manager and I also wrote an article showing my own screen shots and how and why I use our OnlinePasswordManager (OPM) every single day. Our OPM has only been in the Google Chrome store for less than a year (press release), so every review is very important at this stage. We have all 4 and 5 star reviews except for one "fake 1 star Google review" from a person named Marty Topping.
Now at first you should ask how do I know it is a fake Google review?

Friday, July 31, 2015


Glassdoor Causes Huge Reputation Management and SEO Problems for CEO'S
Please click on the following link to see what I mean.
This can lead to reputation management problems on Google also.
Please see screen shot below.

Monday, July 27, 2015


This is an interesting video about the future of the Internet, search engines, Internet marketing and it has interviews with Dr. Kleinrock, Rand Fishkin, Dr. Hanssens and other experts.

Sunday, July 26, 2015


I have been watching the evolution of "online reviews" for over ten years now, 80+% of people believe you can trust online reviews and they are mostly wrong.
I did a Google search and found this outstanding article from SearchEngineLand.


I prefer not to go into all the details, knowledge and verified information I have. I will just explain why this study proves most people are wrong to trust online reviews. Also I give real examples of how Google is blocking legitimate review writing attempts by many people including me.

Friday, July 24, 2015


The Search Engine Optimization (SEO) process is an ongoing continuing process that we perform every day for our clients. It is possible to become very successful with top natural/organic SEO rankings, as most (68% to 90%) searchers skip the paid ads. This large range is highly keyword dependent, e.g. if someone is searching for "buy refrigerator" vs. "what is George Washington's birthday". People searching to buy a new refrigerator have a higher probability of clicking on a paid Google Ad, then someone searching for George Washington's birthday.
The other major benefit of natural or organic #1 rankings is you do not have to pay per click.  Google Adwords can run as high as $182+ per click for highly competitive keyword phrases.
It is very important to stay with SEO methodologies long term in order to achieve the desired results.  If you stop this process your web traffic and rankings will drop, and it may be difficult to recover previous top rankings.
You can not turn natural SEO on and off like you can for Google Adwords.
Also website owners that jump around from SEO Company to SEO Company are in danger of being penalized by Google.
Google is very complex and secret so no one can claim to be 100% accurate as to why Google makes the decisions it does.  However we do know that Google has many different types of penalties some of which are manual and some of which are automated via advanced software algorithms.
The quality of your backlinks and the longer your backlinks are aged, make up major factors in the Google software ranking algorithms.  Please remember if you lose important authoritative backlinks, then you must start the aging process over from the starting line.  Besides losing PageRank, this also brings suspicion from Google, and you do not want that to happen.  Google detects all these changes looking for unnatural suspicious activities.

SEO methodology Overview

Friday, July 17, 2015