Friday, August 01, 2025

Epstein accuser Annie Farmer weighs in on political fallout over the Epstein files ... Attorney Analysis


 








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Tesla RoboTaxi is disrupting the Rideshare market. It is very bad for Uber and Lyft

RoboTaxi is causing huge problems for Uber and Lyft. Tesla's pricing is so low, and is about 25% of what Uber and Lyft are charging for rides. The following chart shows RoboTaxi new and updated pricing.





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RussiaGate: President Barack Obama and his national security team laid the groundwork for what would be the years-long Trump–Russia collusion probe.

 


7-25-25






On Friday 7-18-25, Director of National Intelligence Tulsi Gabbard declassified documents revealing "overwhelming evidence" that demonstrates how, after President Donald Trump won the 2016 election against Hillary Clinton, then-President Barack Obama and his national security team laid the groundwork for what would be the years-long Trump–Russia collusion probe.

FBI LAUNCHES CRIMINAL INVESTIGATIONS OF JOHN BRENNAN, JAMES COMEY: DOJ SOURCES

Former CIA Director John Brennan and former FBI Director James Comey are under crimminal investigation for potential wrongdoing related to the Trump-Russia probe, including allegedly making false statements to the USA Congress.

Documents revealed that in the months leading up to the November 2016 election, the intelligence community consistently assessed that Russia was "probably not trying…to influence the election by using cyber means."

https://x.com/DNIGabbard


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Monday, July 21, 2025

President Donald Trump Speeches, Posts, and Videos up until 7-19-25



7-19-25





7-8-25






6-27-25

President Donald Trump has begun his briefing room victory lap after a major Supreme Court win.

“Big one, wasn’t it? This was a big decision,” Trump said from the White House, calling the birthright citizenship ruling an “amazing decision, one that we’re very happy about.”

The president, who is joined by Attorney General Pam Bondi and Deputy Attorney General Todd Blanche, said the ruling was a “victory for the Constitution, the separation of powers and the rule of law.”

He said it struck down “the excessive use of nationwide injunctions to interfere with the normal functioning of the executive branch.”




President Trump at NATO meeting on 6-25-25



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Friday, July 18, 2025

President Donald Trump is "in the Zone" - President Trump is the GOAT








7-1-25






 



July 2025

June 2025



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Thursday, July 10, 2025

Watch from Maui, Hawaii

 


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Wednesday, July 09, 2025

xAI Grok 4 is released, it has major advacements in AI

 Elon Musk claims that Grok 4 is the smartest AI in the world.

Elon claims Grok 4 would acheive a perfect score on the SAT tests, something no human can do.


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Friday, July 04, 2025

BREAKING: 'Diddy' acquitted of the most serious charges in sex-trafficking trial.

The Judge denied bail for Diddy, he must stay in jail.

What will be Sean "Diddy" Combs sentence?

A criminal sentence is the formal consequence imposed on an individual after they have been convicted of a crime. It's the punishment determined by a court following a guilty plea or verdict. Sentences can include a range of penalties, such as fines, imprisonment, probation, community service, restitution to victims, or a combination of these. The specific sentence is determined by the judge, considering factors like the nature of the crime, the defendant's criminal history, and the applicable sentencing guidelines. 

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Wednesday, July 02, 2025

Overview and Timeline of Homebuilding in America

AI Overview
A brief overview of homebuilding in America
1. Colonial America (17th-18th Century)
  • Early Settlement:
    • Initial settlers built dwellings reflecting European origins but adapted to readily available local materials and environmental conditions.
    • Log cabins, originating from Swedish colonists in Delaware in 1638, gained prominence in the 18th century as simple, affordable options using nearby timber, particularly for pioneers moving westward.
    • Wattle and daub (woven stakes covered with clay, mud, and straw), post-and-beam construction, and thatched roofs (later replaced by wooden shingles) were common techniques.
    • According to Fiveable, the availability of wood, stone, and clay influenced regional architectural styles.
  • Architectural Styles:
    • Early American Colonial: Influenced by English houses with medieval elements, featuring steep roofs, clapboard or shingle walls, and large chimneys.
    • Georgian: Emerged in the early 18th century, characterized by symmetry, brick or stone construction, and classical ornamentation like columns.
    • Federal: Followed Georgian in the late 18th and early 19th centuries, emphasizing larger homes with flat walls and classical ornamentation, favoring brick but also using frames.
    • Other regional variations include Dutch Colonial (gambrel roofs, stone walls), French Colonial (hipped roofs, wraparound porches), Spanish Colonial (stucco/adobe, tiled roofs), and German Colonial (timber/masonry mix). 
2. 19th Century
  • Log Cabin's Evolution:
    • Initially temporary, log cabins evolved into sturdier structures like the Dogtrot (two rooms separated by a hallway) and Saddlebag (two rooms with separate fireplaces).
    • Sawmills revolutionized log cabin construction in the mid-19th century.
  • Balloon-Frame Construction:
    • Invented around the 1830s, possibly in Chicago, this method utilized lightweight, pre-cut lumber and mass-produced nails, replacing heavy timber framing.
    • Made construction faster, cheaper, and less reliant on highly skilled carpenters, enabling rapid urban expansion.
    • However, the open vertical voids in balloon frames posed a fire hazard, allowing flames to spread quickly.
    • Modern standards replaced balloon framing with platform framing, where each floor is built one at a time, adding fire stops. 
3. 20th Century and Beyond
  • Post-WWII Housing Boom & Suburbanization:
    • Following World War II, a severe housing shortage emerged due to wartime restrictions on construction.
    • Legislation like the GI Bill (guaranteeing home loans to veterans) and the National Housing Act of 1934 (creating the Federal Housing Administration) stimulated a boom in homeownership and construction.
    • Mass production techniques, exemplified by Levittown developments, made housing more affordable and contributed to the growth of suburbs.
  • Architectural Styles:
    • Mid-Century Modern (1940s-1960s): Emphasized function, open floor plans, large windows, and integration with nature, often seen in suburban ranch-style homes and influenced by architects like Frank Lloyd Wright.
    • Mid-Century Revivals: Simplified versions of older styles like Colonial Revival and Cape Cod became popular in the growing suburbs.
    • Prefabricated housing, like Lustron homes, offered a vision of affordable, mass-produced homes.
  • Modern Homebuilding Trends:
    • Sustainability: Focus on eco-friendly materials, energy efficiency (insulation, solar panels), water conservation, and healthy indoor environments.
    • Technological Advancements:
      • Smart Home Technology: Integration of automated systems for lighting, temperature control, security, and appliances.
      • Modular and Prefabricated Construction: Factory-built components reduce construction time and cost.
      • 3D Printing: Creating walls and other components faster and with less waste.
      • AI and Robotics: Used for predictive analytics, automation of tasks like bricklaying, and enhanced site inspections.
    • Building Codes and Regulations: Evolved to ensure safety, structural integrity, fire prevention, accessibility, and energy efficiency, impacting design, materials, and construction processes. 
In conclusion, homebuilding in America has transformed significantly from colonial-era log cabins and traditional European-influenced styles to modern, technologically advanced, and environmentally conscious construction. Driven by factors like population growth, economic conditions, wars, and technological innovations, the industry continues to evolve to meet changing societal needs and preferences. 
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Tuesday, July 01, 2025

Sample Proposal for SEO, Marketing and Google Ads Management - Consulting

Internet Marketing and Advertising

Proposal


For XZY Corporation


Prepared By:

Tom Forrest LLC

PHONE: 1 (820) 786-5000

EMAIL: GotoTom3@proton.me


Table of Contents

• Tom Forrest LLC: Internet Advertising Company 3 ...

• Clients 5

..........................................................................

• Search Engine Optimization. 6

.....................................

• Getting Started Checklist 7

...........................................

• Research and Analysis 8

...............................................

• Link Building 9

...............................................................

• Getting Results Examples 10

........................................

• Ranking Reports 12

........................................................

• Detailed Reports 13

........................................................

• Google Analytics 14

........................................................

• PPC Management 15

......................................................

• Social Media Marketing 18

.............................................

• Monitoring and Reporting 19



.........................................Executive Summary

Tom Forrest LLC is an Internet marketing and technology consulting

firm with its main headquarters located in Agoura Hills, California,

approximately 30 miles northwest of downtown Los Angeles. Tom

Forrest LLC specializes in all forms of online advertising and lead

generation providing strategic and expert search engine marketing

campaigns using both algorithmic search engine optimization and pay-

per-click advertising services. In order to properly address our

customers' needs, we also provide professional web site

development, custom programming, and social media marketing.

Originally in business since 1998, our firm has unique advantages

and proprietary methods which allow us to optimize advertising efforts

so that our clients achieve top rankings in search engines while

maximizing their ROI and visibility from their marketing expenses.

This long term involvement has also given us the opportunity to form

many strategic partnerships with the industries top leaders in online

advertising here in the United States and throughout the world.

Tom Forrest LLC Page of

3 27 Internet Marketing Services ProposalTom Forrest LLC is an Accredited Better Business Bureau member

in the Ventura, Santa Barbara and San Luis Obispo Counties with an

A+ rating. We are proud to be an honest, hardworking company

focused on cutting-edge technology and customer service. The

dedication we provide our clientele through a combination of service

and results has built long-lasting relationships with our customers and

resulted in our significant growth through the years.

Tom Forrest LLC Page of

4 27 Internet Marketing Services ProposalOur Founder

In 1998, Tom Forrest, the Chief Executive Officer and Founder of Tom

Forrest LLC formed the technology focus of Tom Forrest LLC which is

today considered a world leader in its field. Mr. Forrest has a BS

degree studies in business and engineering from Illinois State

University, an MS Degree in computer engineering from the University

of California, Santa Barbara (UCSB), and has taken graduate studies

in business and engineering from UCSB. Mr. Forrest has nearly twenty

(20) years of successful sales, engineering, management, and

marketing experience in the software and Internet industries.

Our Team

Tom Forrest LLC provides an employee centric work environment of

collaboration, respect and excitement. Our company believes that

happy employees, especially those in service driven businesses, are

more engaged with their responsibilities and therefore are more likely

to go the extra mile for our customers. This is the fundamental reason

why we continually recruit qualified professionals and skilled personnel

who are seeking not just a job, but a career in the growing Internet

advertising industry.

Feel free to visit us today at 29219 Canwood Street, Suite 102, Agoura

Hills, California 91301


Tom Forrest LLC Page of

5 27 Internet Marketing Services ProposalCLIENTS:

Originally in business since the late 1990's, it's been a pleasure to

work with great companies you're likely to be familiar with like: Boeing,

Lockheed Martin, Trump University, Ikea, Exxon Mobil Corporation,

Accenture, Target, Texas Instruments, Toll Brothers, Matchmaker,

Solution Systems, Lawyers.com, Northrop Grumman, Ford,

Century21, and more...

Tom Forrest LLC Page of


6 27 Internet Marketing Services ProposalSEARCH ENGINE OPTIMIZATION

Search engine optimization is the process of 'optimizing' the architectural

aspects of your web site for search engines. How your site is designed plays a

critical role in how much organic (natural) traffic it will receive. Search engines

tend to give 'high rankings' to sites designed with search engine optimization in

mind. When search engines like Google can comprehend everything on your

web site, chances are substantially increased for ranking well.

Site Architecture

Using our initial research and analysis Tom Forrest LLC will examine and if

required, make optimization suggestions for changes to your actual web site

pages including both page copy and back-end coding elements like HTML, meta

tags, scripting elements, programming functions, or any other changes our

technicians believe may be necessary in preventing difficulty for search engines

which need to read, scan, and understand what your pages are about.

Example of Meta Data (web site programming) Modifications.

Example of Web Analytics (installed on site).

Your site goes through a thorough analysis to determine its strengths and

weaknesses. This allows our team to assess the opportunities for improvement

Tom Forrest LLC Page of

7 27 Internet Marketing Services Proposaland formulate the best optimization strategy for implementation.

Tom Forrest LLC Page of

8 27 Internet Marketing Services ProposalGETTING STARTED CHECKLIST:

Our team of experts conduct extensive research on your web site, its current

rankings, and its architectural structure. We then perform a detailed analysis of

your website, targeted keywords, competitors, link strategy, social media, and

paid search initiatives.


Items which are analyzed at project kick-off.

• Meta and Page Title Tags (Titles, keywords, description)

• Keyword Written Content (Keyword density and sales)

• Internal Linking Structure (Anchor text, navigation)

• On-Page Optimization (file names, other elements)

• Keyword Research (Making sure you're going after the right terms)

• Site Crawlability (Spiderability, sitelinks, etc)

• Brand Popularity (Your measure of importance/popularity)

• Sitemaps (Page availability, spiderability)

• Usability (Ease of use, call to actions, etc.)

• Indexed pages (the amount of pages you have indexed in Google)

• Back Links (the amount of links which point to your site)

• Page Ranking (Google's measure of importance of your site)

• Domain Name Authority (the length of time your domain name has

been in use by either you or a previous owner/operator)

• Current Rankings (where your site appears in search engines for desired

keywords)

• ALT Tags (tags used to identify images used by search engines)

• Keyword Density (the amount of times important keywords are being

used within your page copy)

• Social Media Presence (whether or not your site is mentioned or

has a presence in the Web 2.0 environment or within social circles

like Twitter, Facebook, MySpace, etc..

• Crawl-ability (whether or not search engines can crawl, index, read and

comprehend your site)

Tom Forrest LLC Page of

9 27 Internet Marketing Services ProposalAll this research is done to help us design sustainable short, medium and long

term strategies with the highest potential for success. This is done through in-

house strategy meetings to formulate a well rounded, phased strategy that will

best support your company's business and revenue objectives.

Tom Forrest LLC Page of

10 27 Internet Marketing Services Proposal


RESEARCH AND ANALYSIS

Americans conduct more than 14 billion searches per month using keywords to

find the products and services their interested in. Tom Forrest LLC uses

proprietary search engine analysis tools to identify the keywords and keyword

phrases mostly likely to convert into sales and/or leads on your web site.

Targeting the correct keywords for your business is the first step in ensuring the

most targeted traffic through search engine optimization. Regardless of how

much traffic your web site receives now, or whether or not you've used search

optimization in the past, if your pitching the wrong prospects, correcting this will

quickly increase conversions.

Tom Forrest LLC Page of

11 27 Internet Marketing Services Proposal


LINK BUILDING

Search engines decide which sites they show users based mostly on "Pagerank",

a unique measure of importance created by Google founder Larry Page.

Pagerank is determined by the amount of links and more importantly the "quality"

and "value" of each link which points to your web site. Tom Forrest LLC has a

deep understanding of exactly how important each link is to your business based

on various aspects such as theme, relevance, positioning, and authority. Link

popularity is one of the most important aspects of your overall visibility on the

web and has the ability to greatly increase the rankings of your web site.

Tom Forrest LLC will build links to your site as well as outline various link building

opportunities. Web partners, service providers, yours, as well as other web

properties all have the ability to link to you. Tom Forrest LLC will work with you to

determine which sites these are, and will help make contact with these firms

through either phone or email.

Links pointing to your web site can be generated from:

• Web Directories

• Text Link Ads

• Banner Ads

• Press Releases

• Blog Syndication

• Article Syndication

• Social Networks

• Video Syndication

• Social Bookmarking

• RSS Feeds

• Local Search Sites

• and more

Tom Forrest LLC Page of

12 27 Internet Marketing Services Proposal


GETTING RESULTS: EXAMPLE #1

Since 1998, EQUOTE has been providing customers with the lowest cost

affordable Term Life Insurance products, including no medical and term life

insurance. EQUOTE offers online term life insurance quotes, rates, and

information. EQUOTE choose Tom Forrest LLC to become a leader in the Term

Life Insurance marketplace..

Tom Forrest LLC Page of

13 27 Internet Marketing Services ProposalGETTING RESULTS: EXAMPLE #2

Since 1999 Advanced Solar Electric, Inc. (ASE) has been providing a complete

turnkey approach for the installation of Solar Panels in California. ASE is proud

to have been in business for over 10 years and continues to grow and operate

from their California offices located in San Diego. ASE choose Tom Forrest LLC

to become Southern California's premiere Solar Panel Installation Company.

Tom Forrest LLC Page of

14 27 Internet Marketing Services ProposalRANKING REPORTS

Tom Forrest LLC keeps you informed about your web presence by generating

ranking reports every fifteen (15) days. These reports are delivered by email.

Reports show movements for words and phrases we're targeting.

Tom Forrest LLC Page of

15 27 Internet Marketing Services ProposalDETAILED REPORTS

Detailed reports show which pages of your site appear for which terms. Detailed

reports accompany rankings reports every fifteen (15) days. Reports show

movements for words and phrases you're targeting.

Tom Forrest LLC Page of

16 27 Internet Marketing Services ProposalGOOGLE ANALYTICS

Installation of Google Analytics web statistics tracking system is offered for all

web sites to best measure your advertising ROI. Google Analytics is offered by

Google Inc., and generates detailed statistics about the visitors to your website.

Analytics reports can be accessed online or emailed to you daily, weekly, or

monthly.

Tom Forrest LLC Page of

17 27 Internet Marketing Services ProposalPAY-PER-CLICK SERVICES

Pay Per Click (PPC) Advertising is now recognized as one of the most efficient

ways for businesses to quickly add targeted, measurable website traffic. With a

well-run PPC campaign, your business will start to receive targeted leads the

day the campaign is activated, and you will have the ability to control every

aspect of the PPC account on a moment-by-moment basis.

While making ads appear on search engines is relatively simple, creating an

efficient, measurable, profitable campaign is very difficult in the "New PPC

Marketplace", which is driven by highly competitive, professional PPC marketers.

In the new online market, quality scores, A-B ad testing, match types, and

conversion-based optimization are for beginners. In most cases, your

competition is paying attention to the more comprehensive aspects of PPC,

such as Remarketing, PPC dimensions, Ad Extensions, and Experiment Betas.

If you’re not doing the same, you not only lack a competitive advantage – you’re

working from behind. Tom Forrest LLC makes sure the basics are in place first,

and then uses these advanced, powerful tools to drive your ROI ever higher.

PPC (pay-per-click advertising) is an optional add on to all SEO packages and is

recommended to receive instant traffic, A PPC management fee of 3% of your

cost-per-click budget plus $1700 per month in Management fees.

Tom Forrest LLC Page of

18 27 Internet Marketing Services ProposalPPC: Increasing Click-Through-Rates (CTR) and Conversions While

Reducing Cost

PPC: Basic Best Practices

• Campaign and Ad Group Expansion (Note: NOT Budget Expansion)

Many PPC companies pack several product categories into one ad group with

the intention of saving time. Tom Forrest LLC’s best practices require an ad group

for each product or service category, which tends to increase the relevance of the

ads to the customer’s search query.

• A/B Ad Testing

A/B ad testing is crucial to the success of PPC campaigns, and Tom Forrest LLC

takes full advantage of this tool. We have found that other PPC management

firms consistently underutilize this process due to its labor-intensive nature,

which gives us (and you) a substantial advantage.

• A/B Landing Page Testing

Tom Forrest LLC tests various landing pages within our clients’ sites to find the

ones that convert best. Rather than direct ads to the homepage, TTom Forrest

LLC’s best practices require testing "deep" landing pages that are specifically

related to the product or service for which the customer is searching.

Tom Forrest LLC Page of

19 27 Internet Marketing Services ProposalPPC: What Changed to Increase Conversions?

• Conversion-Based Optimization

Rather than simply test ad effectiveness based on click-through-rate, Tom Forrest

LLC analyzes the effectiveness of the ads based on their ultimate goal — driving

conversions.

• Keyword Expansion

Most PPC companies tend to overuse broad match keywords because using

exact and phrase match keywords takes time, and research. Tom Forrest LLC

focuses on secondary match types to drive clicks at a lower cost.

• Negative Keyword Expansion

Tom Forrest LLC focuses on negative keywords to eliminate irrelevant clicks.

• Search Network Analysis

Tom Forrest LLC tests and analyzes the results obtained through both the Search

Networks and Display Networks to determine the optimal mix for the highest

return on investment.

• Utilization of Advanced Adwords Tools and Betas

Tom Forrest LLC stays up to date on the most powerful tools that the Adwords

Interface and third party software developers have to offer, and uses these tools

Tom Forrest LLC Page of

20 27 Internet Marketing Services Proposalto increase the efficiency of our clients’ campaigns.

*Web development fees may apply for significant design or visual on-

page changes when required.

Tom Forrest LLC Page of

21 27 Internet Marketing Services ProposalSOCIAL MEDIA MARKETING

Tom Forrest LLC helps you develop your presence on Social Networks like

Facebook and Twitter by launching a successful SMO Strategy through various

proven techniques we have mastered throughout the years.

Today, anyone who takes their online marketing seriously knows that Social

Media Marketing is not an option anymore. As of 2011, close to a billion people

hang out on social networks every day. You simply cannot afford to ignore them.

If you're still unsure about investing in Social Media, here are a few reasons why

you should:

• It’s natural. Develop natural backlinks great for SEO.

• Exposure. Your website is exposed to large groups of people in a

spontaneous fashion.

• Traffic. Once successfully mastered, social communities can be a great

source of web .

• Trust level. People like companies who openly display their social media

profiles on their homepage.

• Complements other efforts. Social media optimization fits perfectly with

any advertising campaign.

It's All About Strategy!

As simple as it sounds to some people, serious Social Media Marketing is

probably one of the toughest forms of Marketing. Professional SMM is a true

strategy game, and including it in your SEO efforts can allow the power of the

masses to play for.

This Proposal does not include pricing for social media

management.

Tom Forrest LLC Page of

22 27 Internet Marketing Services ProposalEMBRACING ARTIFICIAL INTELLIGENCE: THE FUTURE OF

DIGITAL MARKETING

At Tom Forrest LLC, we remain at the forefront of innovation by integrating

Artificial Intelligence (AI) into our marketing and optimization strategies. As the

digital landscape continues to evolve, AI is revolutionizing how businesses

analyze data, engage with customers, and automate tasks for greater efficiency

and return on investment.

Why AI Matters in Internet Marketing

AI technologies enable smarter, faster, and more personalized marketing

decisions. By leveraging machine learning, predictive analytics, and automation

tools, we enhance campaign performance in ways that were not possible a

decade ago. From intelligent ad placement and content generation to automated

customer segmentation and real-time bidding strategies, AI helps us deliver

better outcomes with measurable impact.

Applications of AI in Our Services

• Search Engine Optimization (SEO): AI-powered tools help identify

keyword trends, analyze competitor performance, and optimize content for

greater visibility.

Tom Forrest LLC Page of

23 27 Internet Marketing Services Proposal• Pay-Per-Click (PPC) Advertising: AI automates bid strategies, tests ad

variations, and allocates budget dynamically to maximize conversions.

• Social Media Marketing: AI tools monitor engagement, sentiment, and

audience behavior to improve targeting and message effectiveness.

Customer Insights: Using predictive analytics, we uncover actionable patterns

that guide content, design, and marketing channel decisions.

Our Commitment to Innovation

By adopting AI-driven solutions, Tom Forrest LLC empowers clients to stay

ahead of industry trends, reduce marketing waste, and uncover opportunities

faster. Our team continuously evaluates the latest AI tools and methodologies to

deliver strategic, data-informed results that help businesses scale.

We are committed to offering not only today's best practices, but also tomorrow’s

technologies — ensuring our clients thrive in a digital-first economy.

Tom Forrest LLC Page of

24 27 Internet Marketing Services ProposalMONITORING AND CONTINUED IMPROVEMENTS

A search engine optimization maintenance service plan will ensure that your site

will continue to increase in its rankings, attract more visitors and make more

sales. Our SEO Maintenance Plan includes the following:

• Continued Monitoring (monitor your traffic, search positions and progress)

• Continued Updates (make necessary changes based on results)

• Reporting (generating your monthly reports)

• Link Building (outline various new link opportunities)

• Content (improving content or creating articles or press releases as

needed)

• Dedicated Account Manager (see below)

Account Management

Along with monthly monitoring you will be assigned a dedicated account

manager who is responsible for all internal and external communication. This

account manager will correspond and work with you and our team of technicians

to ensure all timelines are met and all deliverables are created.

Final Remarks

Tom Forrest LLC thanks you for the opportunity to submit this proposal.

Rest assured that our expertise and close coordination with you will

provide your business with a set of highly effective marketing and

administrative tools delivered on time and on budget.

Tom Forrest LLC Page of

25 27 Internet Marketing Services ProposalYOUR COST: $6000.00 MONTHLY for Marketing

and SEO consulting, including quality SEO Link Building.

+ $1700 per month plus 3% of Google Ad spend for Pay

Per Click management.

We handle Google Ads account setups in a transparent and client-first

way that aligns with Google’s best practices.

To start, we create a Google Ads account that is fully owned by the

client and registered in the client’s name. Google prefers accounts to be

verified, so shortly after setup—or sometimes immediately—we may

need to confirm key business details.

The client's credit card is securely added directly to the Google Ads

billing system. Google then charges the client directly, typically in fixed

billing increments (for example, every time the account hits $1,000 in

spend) or at regular intervals such as every 10, 15, or 30 days—

depending on account activity. This setup ensures that all payments go

straight from the client to Google, not through a middleman.

This method also helps separate ad spend from management fees. If a

client is investing significant amounts in advertising, it’s best that

Google handles the billing directly—removing any liability in the event

of chargeback which could be significant.

Tom Forrest LLC Page of

26 27 Internet Marketing Services ProposalOnce the account is active, we take care of all the technical work

involved in optimizing the campaigns.

This includes managing a wide range of advanced settings and

strategies that can be overwhelming for most business owners. On an

ongoing basis, we monitor campaign performance, track where leads

are coming from, identify which ads are delivering the best results, and

continuously adjust, pause, or launch new ads as needed. The goal is

always to maximize lead generation and ensure the client is getting the

best possible return on their investment.

Statistical facts and figures about core search market shares in the United States used in this report were

gathered from published reports on qSearch analysis, June 2009 by comScore, Inc. (NASDAQ: SCOR) a global

leader in measuring the digital world and preferred source of digital marketing intelligence.

Tom Forrest LLC Page of

27 27 Internet Marketing Services Pro


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