What Does Moral Mean

mor·al
ˈmôrəl/
noun
plural noun: morals
  1. 1.
    a lesson, especially one concerning what is righteous, that can be derived from a life event, a piece of information, or an experience of others.
    "the moral of this story was that one must be grateful see the beauty in what one has"
    synonyms:lessonmeaningsignificancepointteaching
    "the moral of the story"
  2. 2.
    a person's standards of behavior or beliefs concerning what is and is not acceptable for them to do.
    "the corruption of public morals"
    synonyms:moral code, code of ethics, (moral) values, principles,standards, (sense of) morality, scruples
    "he has no morals"

    vocabulary.com/dictionary/moral
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    Seven Business Leaders Share Their Moral Dilemma Stories 

    "The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy." 
    Martin Luther King
    , Jr.


    "It's literally true that you can succeed best and quickest by helping others succeed."
    Napoleon Hill