Internet Marketing and Advertising
Proposal
For XZY Corporation
Prepared By:
Tom Forrest LLC
PHONE: 1 (820) 786-5000
EMAIL: GotoTom3@proton.me
Table of Contents
• Tom Forrest LLC: Internet Advertising Company 3 ...
• Clients 5
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• Search Engine Optimization. 6
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• Getting Started Checklist 7
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• Research and Analysis 8
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• Link Building 9
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• Getting Results Examples 10
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• Ranking Reports 12
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• Detailed Reports 13
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• Google Analytics 14
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• PPC Management 15
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• Social Media Marketing 18
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• Monitoring and Reporting 19
.........................................Executive Summary
Tom Forrest LLC is an Internet marketing and technology consulting
firm with its main headquarters located in Agoura Hills, California,
approximately 30 miles northwest of downtown Los Angeles. Tom
Forrest LLC specializes in all forms of online advertising and lead
generation providing strategic and expert search engine marketing
campaigns using both algorithmic search engine optimization and pay-
per-click advertising services. In order to properly address our
customers' needs, we also provide professional web site
development, custom programming, and social media marketing.
Originally in business since 1998, our firm has unique advantages
and proprietary methods which allow us to optimize advertising efforts
so that our clients achieve top rankings in search engines while
maximizing their ROI and visibility from their marketing expenses.
This long term involvement has also given us the opportunity to form
many strategic partnerships with the industries top leaders in online
advertising here in the United States and throughout the world.
Tom Forrest LLC Page of
3 27 Internet Marketing Services ProposalTom Forrest LLC is an Accredited Better Business Bureau member
in the Ventura, Santa Barbara and San Luis Obispo Counties with an
A+ rating. We are proud to be an honest, hardworking company
focused on cutting-edge technology and customer service. The
dedication we provide our clientele through a combination of service
and results has built long-lasting relationships with our customers and
resulted in our significant growth through the years.
Tom Forrest LLC Page of
4 27 Internet Marketing Services ProposalOur Founder
In 1998, Tom Forrest, the Chief Executive Officer and Founder of Tom
Forrest LLC formed the technology focus of Tom Forrest LLC which is
today considered a world leader in its field. Mr. Forrest has a BS
degree studies in business and engineering from Illinois State
University, an MS Degree in computer engineering from the University
of California, Santa Barbara (UCSB), and has taken graduate studies
in business and engineering from UCSB. Mr. Forrest has nearly twenty
(20) years of successful sales, engineering, management, and
marketing experience in the software and Internet industries.
Our Team
Tom Forrest LLC provides an employee centric work environment of
collaboration, respect and excitement. Our company believes that
happy employees, especially those in service driven businesses, are
more engaged with their responsibilities and therefore are more likely
to go the extra mile for our customers. This is the fundamental reason
why we continually recruit qualified professionals and skilled personnel
who are seeking not just a job, but a career in the growing Internet
advertising industry.
Feel free to visit us today at 29219 Canwood Street, Suite 102, Agoura
Hills, California 91301
Tom Forrest LLC Page of
5 27 Internet Marketing Services ProposalCLIENTS:
Originally in business since the late 1990's, it's been a pleasure to
work with great companies you're likely to be familiar with like: Boeing,
Lockheed Martin, Trump University, Ikea, Exxon Mobil Corporation,
Accenture, Target, Texas Instruments, Toll Brothers, Matchmaker,
Solution Systems, Lawyers.com, Northrop Grumman, Ford,
Century21, and more...
Tom Forrest LLC Page of
6 27 Internet Marketing Services ProposalSEARCH ENGINE OPTIMIZATION
Search engine optimization is the process of 'optimizing' the architectural
aspects of your web site for search engines. How your site is designed plays a
critical role in how much organic (natural) traffic it will receive. Search engines
tend to give 'high rankings' to sites designed with search engine optimization in
mind. When search engines like Google can comprehend everything on your
web site, chances are substantially increased for ranking well.
Site Architecture
Using our initial research and analysis Tom Forrest LLC will examine and if
required, make optimization suggestions for changes to your actual web site
pages including both page copy and back-end coding elements like HTML, meta
tags, scripting elements, programming functions, or any other changes our
technicians believe may be necessary in preventing difficulty for search engines
which need to read, scan, and understand what your pages are about.
Example of Meta Data (web site programming) Modifications.
Example of Web Analytics (installed on site).
Your site goes through a thorough analysis to determine its strengths and
weaknesses. This allows our team to assess the opportunities for improvement
Tom Forrest LLC Page of
7 27 Internet Marketing Services Proposaland formulate the best optimization strategy for implementation.
Tom Forrest LLC Page of
8 27 Internet Marketing Services ProposalGETTING STARTED CHECKLIST:
Our team of experts conduct extensive research on your web site, its current
rankings, and its architectural structure. We then perform a detailed analysis of
your website, targeted keywords, competitors, link strategy, social media, and
paid search initiatives.
Items which are analyzed at project kick-off.
• Meta and Page Title Tags (Titles, keywords, description)
• Keyword Written Content (Keyword density and sales)
• Internal Linking Structure (Anchor text, navigation)
• On-Page Optimization (file names, other elements)
• Keyword Research (Making sure you're going after the right terms)
• Site Crawlability (Spiderability, sitelinks, etc)
• Brand Popularity (Your measure of importance/popularity)
• Sitemaps (Page availability, spiderability)
• Usability (Ease of use, call to actions, etc.)
• Indexed pages (the amount of pages you have indexed in Google)
• Back Links (the amount of links which point to your site)
• Page Ranking (Google's measure of importance of your site)
• Domain Name Authority (the length of time your domain name has
been in use by either you or a previous owner/operator)
• Current Rankings (where your site appears in search engines for desired
keywords)
• ALT Tags (tags used to identify images used by search engines)
• Keyword Density (the amount of times important keywords are being
used within your page copy)
• Social Media Presence (whether or not your site is mentioned or
has a presence in the Web 2.0 environment or within social circles
like Twitter, Facebook, MySpace, etc..
• Crawl-ability (whether or not search engines can crawl, index, read and
comprehend your site)
Tom Forrest LLC Page of
9 27 Internet Marketing Services ProposalAll this research is done to help us design sustainable short, medium and long
term strategies with the highest potential for success. This is done through in-
house strategy meetings to formulate a well rounded, phased strategy that will
best support your company's business and revenue objectives.
Tom Forrest LLC Page of
10 27 Internet Marketing Services Proposal
RESEARCH AND ANALYSIS
Americans conduct more than 14 billion searches per month using keywords to
find the products and services their interested in. Tom Forrest LLC uses
proprietary search engine analysis tools to identify the keywords and keyword
phrases mostly likely to convert into sales and/or leads on your web site.
Targeting the correct keywords for your business is the first step in ensuring the
most targeted traffic through search engine optimization. Regardless of how
much traffic your web site receives now, or whether or not you've used search
optimization in the past, if your pitching the wrong prospects, correcting this will
quickly increase conversions.
Tom Forrest LLC Page of
11 27 Internet Marketing Services Proposal
LINK BUILDING
Search engines decide which sites they show users based mostly on "Pagerank",
a unique measure of importance created by Google founder Larry Page.
Pagerank is determined by the amount of links and more importantly the "quality"
and "value" of each link which points to your web site. Tom Forrest LLC has a
deep understanding of exactly how important each link is to your business based
on various aspects such as theme, relevance, positioning, and authority. Link
popularity is one of the most important aspects of your overall visibility on the
web and has the ability to greatly increase the rankings of your web site.
Tom Forrest LLC will build links to your site as well as outline various link building
opportunities. Web partners, service providers, yours, as well as other web
properties all have the ability to link to you. Tom Forrest LLC will work with you to
determine which sites these are, and will help make contact with these firms
through either phone or email.
Links pointing to your web site can be generated from:
• Web Directories
• Text Link Ads
• Banner Ads
• Press Releases
• Blog Syndication
• Article Syndication
• Social Networks
• Video Syndication
• Social Bookmarking
• RSS Feeds
• Local Search Sites
• and more
Tom Forrest LLC Page of
12 27 Internet Marketing Services Proposal
GETTING RESULTS: EXAMPLE #1
Since 1998, EQUOTE has been providing customers with the lowest cost
affordable Term Life Insurance products, including no medical and term life
insurance. EQUOTE offers online term life insurance quotes, rates, and
information. EQUOTE choose Tom Forrest LLC to become a leader in the Term
Life Insurance marketplace..
Tom Forrest LLC Page of
13 27 Internet Marketing Services ProposalGETTING RESULTS: EXAMPLE #2
Since 1999 Advanced Solar Electric, Inc. (ASE) has been providing a complete
turnkey approach for the installation of Solar Panels in California. ASE is proud
to have been in business for over 10 years and continues to grow and operate
from their California offices located in San Diego. ASE choose Tom Forrest LLC
to become Southern California's premiere Solar Panel Installation Company.
Tom Forrest LLC Page of
14 27 Internet Marketing Services ProposalRANKING REPORTS
Tom Forrest LLC keeps you informed about your web presence by generating
ranking reports every fifteen (15) days. These reports are delivered by email.
Reports show movements for words and phrases we're targeting.
Tom Forrest LLC Page of
15 27 Internet Marketing Services ProposalDETAILED REPORTS
Detailed reports show which pages of your site appear for which terms. Detailed
reports accompany rankings reports every fifteen (15) days. Reports show
movements for words and phrases you're targeting.
Tom Forrest LLC Page of
16 27 Internet Marketing Services ProposalGOOGLE ANALYTICS
Installation of Google Analytics web statistics tracking system is offered for all
web sites to best measure your advertising ROI. Google Analytics is offered by
Google Inc., and generates detailed statistics about the visitors to your website.
Analytics reports can be accessed online or emailed to you daily, weekly, or
monthly.
Tom Forrest LLC Page of
17 27 Internet Marketing Services ProposalPAY-PER-CLICK SERVICES
Pay Per Click (PPC) Advertising is now recognized as one of the most efficient
ways for businesses to quickly add targeted, measurable website traffic. With a
well-run PPC campaign, your business will start to receive targeted leads the
day the campaign is activated, and you will have the ability to control every
aspect of the PPC account on a moment-by-moment basis.
While making ads appear on search engines is relatively simple, creating an
efficient, measurable, profitable campaign is very difficult in the "New PPC
Marketplace", which is driven by highly competitive, professional PPC marketers.
In the new online market, quality scores, A-B ad testing, match types, and
conversion-based optimization are for beginners. In most cases, your
competition is paying attention to the more comprehensive aspects of PPC,
such as Remarketing, PPC dimensions, Ad Extensions, and Experiment Betas.
If you’re not doing the same, you not only lack a competitive advantage – you’re
working from behind. Tom Forrest LLC makes sure the basics are in place first,
and then uses these advanced, powerful tools to drive your ROI ever higher.
PPC (pay-per-click advertising) is an optional add on to all SEO packages and is
recommended to receive instant traffic, A PPC management fee of 3% of your
cost-per-click budget plus $1700 per month in Management fees.
Tom Forrest LLC Page of
18 27 Internet Marketing Services ProposalPPC: Increasing Click-Through-Rates (CTR) and Conversions While
Reducing Cost
PPC: Basic Best Practices
• Campaign and Ad Group Expansion (Note: NOT Budget Expansion)
Many PPC companies pack several product categories into one ad group with
the intention of saving time. Tom Forrest LLC’s best practices require an ad group
for each product or service category, which tends to increase the relevance of the
ads to the customer’s search query.
• A/B Ad Testing
A/B ad testing is crucial to the success of PPC campaigns, and Tom Forrest LLC
takes full advantage of this tool. We have found that other PPC management
firms consistently underutilize this process due to its labor-intensive nature,
which gives us (and you) a substantial advantage.
• A/B Landing Page Testing
Tom Forrest LLC tests various landing pages within our clients’ sites to find the
ones that convert best. Rather than direct ads to the homepage, TTom Forrest
LLC’s best practices require testing "deep" landing pages that are specifically
related to the product or service for which the customer is searching.
Tom Forrest LLC Page of
19 27 Internet Marketing Services ProposalPPC: What Changed to Increase Conversions?
• Conversion-Based Optimization
Rather than simply test ad effectiveness based on click-through-rate, Tom Forrest
LLC analyzes the effectiveness of the ads based on their ultimate goal — driving
conversions.
• Keyword Expansion
Most PPC companies tend to overuse broad match keywords because using
exact and phrase match keywords takes time, and research. Tom Forrest LLC
focuses on secondary match types to drive clicks at a lower cost.
• Negative Keyword Expansion
Tom Forrest LLC focuses on negative keywords to eliminate irrelevant clicks.
• Search Network Analysis
Tom Forrest LLC tests and analyzes the results obtained through both the Search
Networks and Display Networks to determine the optimal mix for the highest
return on investment.
• Utilization of Advanced Adwords Tools and Betas
Tom Forrest LLC stays up to date on the most powerful tools that the Adwords
Interface and third party software developers have to offer, and uses these tools
Tom Forrest LLC Page of
20 27 Internet Marketing Services Proposalto increase the efficiency of our clients’ campaigns.
*Web development fees may apply for significant design or visual on-
page changes when required.
Tom Forrest LLC Page of
21 27 Internet Marketing Services ProposalSOCIAL MEDIA MARKETING
Tom Forrest LLC helps you develop your presence on Social Networks like
Facebook and Twitter by launching a successful SMO Strategy through various
proven techniques we have mastered throughout the years.
Today, anyone who takes their online marketing seriously knows that Social
Media Marketing is not an option anymore. As of 2011, close to a billion people
hang out on social networks every day. You simply cannot afford to ignore them.
If you're still unsure about investing in Social Media, here are a few reasons why
you should:
• It’s natural. Develop natural backlinks great for SEO.
• Exposure. Your website is exposed to large groups of people in a
spontaneous fashion.
• Traffic. Once successfully mastered, social communities can be a great
source of web .
• Trust level. People like companies who openly display their social media
profiles on their homepage.
• Complements other efforts. Social media optimization fits perfectly with
any advertising campaign.
It's All About Strategy!
As simple as it sounds to some people, serious Social Media Marketing is
probably one of the toughest forms of Marketing. Professional SMM is a true
strategy game, and including it in your SEO efforts can allow the power of the
masses to play for.
This Proposal does not include pricing for social media
management.
Tom Forrest LLC Page of
22 27 Internet Marketing Services ProposalEMBRACING ARTIFICIAL INTELLIGENCE: THE FUTURE OF
DIGITAL MARKETING
At Tom Forrest LLC, we remain at the forefront of innovation by integrating
Artificial Intelligence (AI) into our marketing and optimization strategies. As the
digital landscape continues to evolve, AI is revolutionizing how businesses
analyze data, engage with customers, and automate tasks for greater efficiency
and return on investment.
Why AI Matters in Internet Marketing
AI technologies enable smarter, faster, and more personalized marketing
decisions. By leveraging machine learning, predictive analytics, and automation
tools, we enhance campaign performance in ways that were not possible a
decade ago. From intelligent ad placement and content generation to automated
customer segmentation and real-time bidding strategies, AI helps us deliver
better outcomes with measurable impact.
Applications of AI in Our Services
• Search Engine Optimization (SEO): AI-powered tools help identify
keyword trends, analyze competitor performance, and optimize content for
greater visibility.
Tom Forrest LLC Page of
23 27 Internet Marketing Services Proposal• Pay-Per-Click (PPC) Advertising: AI automates bid strategies, tests ad
variations, and allocates budget dynamically to maximize conversions.
• Social Media Marketing: AI tools monitor engagement, sentiment, and
audience behavior to improve targeting and message effectiveness.
Customer Insights: Using predictive analytics, we uncover actionable patterns
that guide content, design, and marketing channel decisions.
Our Commitment to Innovation
By adopting AI-driven solutions, Tom Forrest LLC empowers clients to stay
ahead of industry trends, reduce marketing waste, and uncover opportunities
faster. Our team continuously evaluates the latest AI tools and methodologies to
deliver strategic, data-informed results that help businesses scale.
We are committed to offering not only today's best practices, but also tomorrow’s
technologies — ensuring our clients thrive in a digital-first economy.
Tom Forrest LLC Page of
24 27 Internet Marketing Services ProposalMONITORING AND CONTINUED IMPROVEMENTS
A search engine optimization maintenance service plan will ensure that your site
will continue to increase in its rankings, attract more visitors and make more
sales. Our SEO Maintenance Plan includes the following:
• Continued Monitoring (monitor your traffic, search positions and progress)
• Continued Updates (make necessary changes based on results)
• Reporting (generating your monthly reports)
• Link Building (outline various new link opportunities)
• Content (improving content or creating articles or press releases as
needed)
• Dedicated Account Manager (see below)
Account Management
Along with monthly monitoring you will be assigned a dedicated account
manager who is responsible for all internal and external communication. This
account manager will correspond and work with you and our team of technicians
to ensure all timelines are met and all deliverables are created.
Final Remarks
Tom Forrest LLC thanks you for the opportunity to submit this proposal.
Rest assured that our expertise and close coordination with you will
provide your business with a set of highly effective marketing and
administrative tools delivered on time and on budget.
Tom Forrest LLC Page of
25 27 Internet Marketing Services ProposalYOUR COST: $6000.00 MONTHLY for Marketing
and SEO consulting, including quality SEO Link Building.
+ $1700 per month plus 3% of Google Ad spend for Pay
Per Click management.
We handle Google Ads account setups in a transparent and client-first
way that aligns with Google’s best practices.
To start, we create a Google Ads account that is fully owned by the
client and registered in the client’s name. Google prefers accounts to be
verified, so shortly after setup—or sometimes immediately—we may
need to confirm key business details.
The client's credit card is securely added directly to the Google Ads
billing system. Google then charges the client directly, typically in fixed
billing increments (for example, every time the account hits $1,000 in
spend) or at regular intervals such as every 10, 15, or 30 days—
depending on account activity. This setup ensures that all payments go
straight from the client to Google, not through a middleman.
This method also helps separate ad spend from management fees. If a
client is investing significant amounts in advertising, it’s best that
Google handles the billing directly—removing any liability in the event
of chargeback which could be significant.
Tom Forrest LLC Page of
26 27 Internet Marketing Services ProposalOnce the account is active, we take care of all the technical work
involved in optimizing the campaigns.
This includes managing a wide range of advanced settings and
strategies that can be overwhelming for most business owners. On an
ongoing basis, we monitor campaign performance, track where leads
are coming from, identify which ads are delivering the best results, and
continuously adjust, pause, or launch new ads as needed. The goal is
always to maximize lead generation and ensure the client is getting the
best possible return on their investment.
Statistical facts and figures about core search market shares in the United States used in this report were
gathered from published reports on qSearch analysis, June 2009 by comScore, Inc. (NASDAQ: SCOR) a global
leader in measuring the digital world and preferred source of digital marketing intelligence.
Tom Forrest LLC Page of
27 27 Internet Marketing Services Pro
