Wednesday, October 04, 2006

Apple Computer's SEO ranking - funny story

For years SEO experts including myself have used the keyword computers as an example when teaching classes about search engine optimization. Apple's title tag was just Apple and they were # 1 on Google for the keyword computers.

This is an example to use to show how powerful text links and PageRank are. Not having the keyword in the title tag and still being #1 for such a competive keyword. Then about 6-12 months ago I saw Apple drop down to #2 or #3.

Meanwhile Google has been adding multiple title tags for web sites in their search engine. They do this for also. I can find our true title tag showing in the Google index sometimes and the one Google assigned us for other searches. Now Google is doing the same thing for Apple. Search for computers on Google to see what I mean. So now Apple is #1 for computers on a Google search.

The funny part to me is that when you search for computers and click on the first listing (Apple), you do not see anything about computers, it is all about selling you an ipod.

It seems like Google should also question why is our #1 listing for computers, not about computers, however it is all about selling you an ipod :) .