mor·al
ˈmôrəl/
noun
plural noun: morals
- 1.a lesson, especially one concerning what is righteous, that can be derived from a life event, a piece of information, or an experience of others."the moral of this story was that one must be grateful see the beauty in what one has"
synonyms: lesson, meaning, significance, point, teaching
"the moral of the story" - 2.a person's standards of behavior or beliefs concerning what is and is not acceptable for them to do."the corruption of public morals"
synonyms: moral code, code of ethics, (moral) values, principles,standards, (sense of) morality, scruples
"he has no morals"
vocabulary.com/dictionary/moral
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Seven Business Leaders Share Their Moral Dilemma Stories
"The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy."
Martin Luther King, Jr.
"It's literally true that you can succeed best and quickest by helping others succeed."
Napoleon Hill