President Trump has proposed renaming the USA Immigration and Customs Enforcement (ICE) agency to "NICE" (National Immigration and Customs Enforcement). He suggested the rebranding to positively influence media coverage, noting that reporters would be forced to use phrases like "NICE agents" or "NICE facilities".
President Trump is floating a rebranding effort that might cool down some critics of his tough crackdown on illegal immigration — and infuriate others.
Trump on Saturday asked Americans whether the acronym for Immigration and Customs Enforcement, or ICE, should be changed to NICE.
“The concept I have had for quite some time — A strong feeling that the name of these Patriots, ‘ICE,’ should be changed to, ‘NICE,’ in that it will totally discombobulate Crooked, Dishonest, and Unpatriotic Reporters and Journalists,” he wrote in an online elevator pitch on his Truth Social account.
The president then set up an online poll between the tags “ICE Agents” and “NICE Agents” which drew 10,000 votes in its first hour. The poll did not say which pick was in the lead.
