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Saturday, February 17, 2007
Thursday, February 15, 2007
Google Webmaster Central
Google has added a lot of good information to this page:
http://www.google.com/webmasters/
You should read it several times and use the free tools Google provides.
http://www.google.com/webmasters/
You should read it several times and use the free tools Google provides.
Links are like Diamonds and Wine
Please click on and read this information below.
http://gototom2.blogspot.com/2006/09/80-of-webmasters-are-wrong-about-seo.html
This is still one of the best articles for people to read to understand many details and complex issues involved with SEO.
http://gototom2.blogspot.com/2006/09/80-of-webmasters-are-wrong-about-seo.html
This is still one of the best articles for people to read to understand many details and complex issues involved with SEO.
Search Engine Marketing Data
North American advertisers spent $9.6 billion on search engine marketing in 2006. I do not have the current worldwide numbers. I wish I did have worldwide numbers for this report. 84% of this $9.6 billion was invested in paid search. E.g. Google Adwords, Yahoo and MSN PPC, etc.
So only 14% went to natural search engine optimization (SEO), Yahoo's paid inclusion scam accounts for 1% or $96 million. We hope the FTC stops Yahoo from this paid inclusion scam against the general public and gives Yahoo a huge fine for this advertising scam.
1% for agency fees and in house development account for 1%.
So my question is why is natural SEO still such a low percent of the total. I think it will increase in the future as Google's PPC prices have gone though the roof. Keyword terms that we used to pay $2 for are now $10. At some point people will start to shift more of their Internet marketing dollars to SEO I think. 75% of businesses use some SEO efforts to promote their businesses. For many years people have said they want branding however they generally are still more focused on measuring direct response rates. TV advertising , print ads and newspaper advertising have been dropping and Internet marketing and advertising are growing, we see a significant shift of how corporate budgets are invested. We predict this trend will continue for many years, as the Internet is still a young child.
So only 14% went to natural search engine optimization (SEO), Yahoo's paid inclusion scam accounts for 1% or $96 million. We hope the FTC stops Yahoo from this paid inclusion scam against the general public and gives Yahoo a huge fine for this advertising scam.
1% for agency fees and in house development account for 1%.
So my question is why is natural SEO still such a low percent of the total. I think it will increase in the future as Google's PPC prices have gone though the roof. Keyword terms that we used to pay $2 for are now $10. At some point people will start to shift more of their Internet marketing dollars to SEO I think. 75% of businesses use some SEO efforts to promote their businesses. For many years people have said they want branding however they generally are still more focused on measuring direct response rates. TV advertising , print ads and newspaper advertising have been dropping and Internet marketing and advertising are growing, we see a significant shift of how corporate budgets are invested. We predict this trend will continue for many years, as the Internet is still a young child.
Wednesday, January 03, 2007
More from Matt Cutts of Google
I do not see Matt Cutts comment in very many blogs. I might feel a little nervous if I knew Matt was reading my blog on a regular basis. Sometimes I am critical of Google and ....
Anyway Matt has always been helpful to me and responds to my emails very quickly. I do not send him many, I try to keep a low profile with Google, and only talk to them as a last resort. This in itself sets Google head and shoulders above Yahoo (I strongly dislike Yahoo) or MSN.
It is wonderful that a $10 billion dollar a year company has a senior Ph.d level engineer who responds to people like me :) :)
Below is a comment Matt made in some other guys blog.
Matt Cutts Says:
December 20th, 2006 at 1:01 pm
I think you put this pretty well, Eric. Search engines want links to be real: editorial votes based on quality and merit.
With Yahoo, you’re paying for the reviewing service; Yahoo rejects plenty of submissions.
-----------------------------------------------------------
Tom Forrest Says: This is the same with our Directories, we reject about 85+% of people who submit their listings to us. There are tons of Spammers trying to get into quality Directories and web sites like ours.
We just keep deleting them.
Anyway Matt has always been helpful to me and responds to my emails very quickly. I do not send him many, I try to keep a low profile with Google, and only talk to them as a last resort. This in itself sets Google head and shoulders above Yahoo (I strongly dislike Yahoo) or MSN.
It is wonderful that a $10 billion dollar a year company has a senior Ph.d level engineer who responds to people like me :) :)
Below is a comment Matt made in some other guys blog.
Matt Cutts Says:
December 20th, 2006 at 1:01 pm
I think you put this pretty well, Eric. Search engines want links to be real: editorial votes based on quality and merit.
With Yahoo, you’re paying for the reviewing service; Yahoo rejects plenty of submissions.
-----------------------------------------------------------
Tom Forrest Says: This is the same with our Directories, we reject about 85+% of people who submit their listings to us. There are tons of Spammers trying to get into quality Directories and web sites like ours.
We just keep deleting them.
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